# Don’t Fall in Love With an Idea \| Ep\. \#633

**URL:** https://www.singlegrain.com/episodes/marketing-school/dont-fall-in-love-with-an-idea-ep-633/  
**Published:** 2018-04-25  
**Author:** Selena Templeton  
**Summary:** In episode \#633, Eric and Neil discuss why you shouldn’t fall in love with an idea\. Tune in to hear what you should love in order to be successful\. TIME\-STAMPED\.\.\.  

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In episode #633, Eric and Neil discuss why you shouldn’t fall in love with an idea. Tune in to hear what you _should_ love in order to be successful.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Don’t Fall in Love With an Idea_
- \[00:35\] Most startups start with a totally different idea than what they are doing presently.
- \[00:54\] Don’t fall in love with an idea, fall in love with an _industry._
- \[01:55\] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
- \[02:18\] It’s like compound interest: the moment you stop investing, you lose all that interest.
- \[02:53\] Stay in your lane.
- \[03:01\] In a [Nathan Latka podcast interview](http://nathanlatka.com/podcast-thetop/), the discussion was about sticking with one industry instead of branching out into the unknown.
- \[04:02\] You need to love what you do, but make sure you love the industry.
- \[04:20\] Elon Musk had [ZipTo](https://zipto.weebly.com/), then [Paypal](https://www.paypal.com/us/home), then [SpaceX](http://www.spacex.com/). Because he jumped industries, he struggled much longer before his success.
- \[05:23\] It’s like [WOW](https://worldofwarcraft.com/): you need to keep levelling up.
- \[06:00\] That’s all for today!
- \[06:04\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Don’t Fall in Love With an Idea | Ep. #633](https://marketingschool.io/dont-fall-in-love-with-an-idea-ep-633/) appeared first on [Marketing School Podcast](https://marketingschool.io/).