# Conferences Will Lose You Money Unless You Do This \| Ep\. \#813

**URL:** https://www.singlegrain.com/episodes/marketing-school/conferences-will-lose-you-money-unless-you-do-this-ep-813/  
**Published:** 2018-10-22  
**Author:** Selena Templeton  
**Summary:** In episode \#813, Eric and Neil discuss conferences and their value for small businesses\. Tune in to hear how you could actually lose money attending unless you heed their advice\.\.\.\.  

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In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually _lose_ money attending unless you heed their advice.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] _Conferences Will Lose You Money Unless You Do This_
- \[00:35\] Most people attend the wrong conferences.
- \[00:55\] There are conferences where people are paying $20,000 to attend.
- \[01:10\] Even if you get paid to speak, doesn’t mean you’re going to generate an ROI.
- \[01:14\] The audience may not be the right fit for your company.
- \[01:54\] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers.
- \[02:30\] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people.
- \[02:51\] This is a good way to control some of the outcome.
- \[03:30\] Focus on the smaller events, as it’s much easier to close a deal.
- \[03:46\] Get cards, get info, and follow up.
- \[04:33\] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell.
- \[04:54\] That’s it for today!
- \[04:59\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [Conferences Will Lose You Money Unless You Do This | Ep. #813](https://marketingschool.io/conferences-will-lose-you-money-unless-you-do-this-ep-813/) appeared first on [Marketing School Podcast](https://marketingschool.io/).