# Bundling: The Marketing Hack That You Aren’t Using \| Ep\. \#708

**URL:** https://www.singlegrain.com/episodes/marketing-school/bundling-the-marketing-hack-that-you-arent-using-ep-708/  
**Published:** 2018-07-09  
**Author:** Selena Templeton  
**Summary:** In episode \#708, Eric and Neil discuss a marketing hack you aren’t using\. Tune in to hear why bundling can drive up your revenue\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic:\.\.\.  

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In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Bundling: The Marketing Hack That You Aren’t Using_
- \[00:36\] [ Alex Becker](https://www.youtube.com/channel/UCKQvGU-qtjEthINeViNbn6A) teaches a course and has marketing automation software.
- \[00:59\] He uses the webinar to sell his software and other courses.
- \[01:18\] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
- \[01:40\] This makes people feel like they are getting a lot of value.
- \[02:15\] [HighRise](https://highrisehq.com/) and [Basecamp](https://basecamp.com/) offered bundling and the revenue went up for both companies.
- \[03:00\] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
- \[03:33\] [GoDaddy](https://www.godaddy.com/) has so many products that they offer as a bundle with web hosting.
- \[04:25\] If you have to offer upsells on top of bundling, you’re doing it wrong.
- \[05:15\] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
- \[05:40\] That’s it for today!
- \[05:44\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Bundling: The Marketing Hack That You Aren’t Using | Ep. #708](https://marketingschool.io/bundling-the-marketing-hack-that-you-arent-using-ep-708/) appeared first on [Marketing School Podcast](https://marketingschool.io/).