# Best Way to Write a Cold Email \| Ep\. \#753

**URL:** https://www.singlegrain.com/episodes/marketing-school/best-way-to-write-a-cold-email-ep-753/  
**Published:** 2018-08-23  
**Author:** Selena Templeton  
**Summary:** In episode 753, Eric and Neil discuss the best way to write a cold email\. Tune in to hear why you shouldn’t pitch someone right off the bat\. TIME\-STAMPED SHOW\.\.\.  

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In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Best Way to Write a Cold Email_
- \[00:35\] When Eric started emailing people, he would write epic novels.
- \[00:53\] It’s important that your emails are concise. No one wants to read a novel!
- \[01:03\] Make sure you personalize it in some way.
- \[01:15\] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
- \[01:40\] Don’t make a sales pitch, pitch a call or a smaller ask.
- \[02:00\] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
- \[02:07\] Build a conversation.
- \[02:22\] Ask people for their feedback, then maybe get on the phone with them.
- \[02:28\] Ask if certain changes would sweeten the pot for the customer.
- \[03:26\] Build a relationship before you pitch your customer.
- \[03:52\] Most people fail at emailing because they pitch in the very first email.
- \[04:07\] Take the Neil Patel template and customize it.
- \[04:20\] Taking the extra step to personalize your emails will up your conversions.
- \[04:33\] That’s all for today!
- \[04:36\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [Best Way to Write a Cold Email | Ep. #753](https://marketingschool.io/best-way-to-write-a-cold-email-ep-753/) appeared first on [Marketing School Podcast](https://marketingschool.io/).