# Are The Riches Really In The Niches? \| Ep\. \#749

**URL:** https://www.singlegrain.com/episodes/marketing-school/are-the-riches-really-in-the-niches-ep-749/  
**Published:** 2018-08-19  
**Author:** Selena Templeton  
**Summary:** In episode \#749, Eric and Neil discuss whether riches are in the niches\. Tune in to hear whether you need to focus on a niche market\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Are The Riches Really In The Niches?_
- \[00:55\] If they are, then why do we do different things?
- \[01:15\] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.
- \[01:20\] Once you are established, you should expand and get beyond a niche market.
- \[01:22\] For example, [ConvertKit](https://convertkit.com/) tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are [Seva](https://seva.com/) and have a larger business.
- \[02:00\] It is hard to make millions working within a niche.
- \[02:35\] If you are going to swing, swing for the fences.
- \[02:54\] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.
- \[03:25\] Eric interviewed someone who works for [Kahuna](https://www.kahuna.com/).
- \[03:44\] They focused on one area and then expanded their knowledge in that area.
- \[04:10\] In this case, the company wasn’t working before they focused on a niche.
- \[04:41\] Sam Evans found that when he “niched down”, he was able to have more success.
- \[05:10\] Now, Sam and [Consulting.com](https://www.consulting.com/) target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.
- \[06:05\] He has since had members create testimonials for his service.
- \[06:100\] That’s it for today!
- \[06:17\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [Are The Riches Really In The Niches? | Ep. #749](https://marketingschool.io/are-the-riches-really-in-the-niches-ep-749/) appeared first on [Marketing School Podcast](https://marketingschool.io/).