# Are All Links Created Equal? \| Ep\. \#809

**URL:** https://www.singlegrain.com/episodes/marketing-school/are-all-links-created-equal-ep-809/  
**Published:** 2018-10-18  
**Author:** Selena Templeton  
**Summary:** In episode \#809, Eric and Neil discuss whether all links are created equal\. Tune in to see if you are linking to the right sources\. Eric and Neil have committed\.\.\.  

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In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: Are All Links Created Equal?
- \[00:50\] Think about it from an algorithmic perspective. Would you treat every link the same?
- \[01:05\] No, because not all links are equal.
- \[01:30\] People used to think you needed the highest domain authority links out there, but that is a [Moz](https://moz.com/) metric, not a Google metric. Google doesn’t consider domain authority.
- \[02:00\] Instead of going for domain authority, go for the most relevant link.
- \[02:30\] Getting contextual links these days is the most effective method.
- \[03:15\] Don’t just link to one website. There will be diminishing returns.
- \[03:33\] You also want the link to be rich in anchor text.
- \[04:25\] Neil spends more money on this than most people, which he admits is a way to cheat.
- \[04:40\] Think logically: if it makes sense, if you link to different sources, you will rank higher.
- \[05:02\] Build relationships with different sources.
- \[05:20\] That’s it for today!
- \[05:24\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [Are All Links Created Equal? | Ep. #809](https://marketingschool.io/are-all-links-created-equal-ep-809/) appeared first on [Marketing School Podcast](https://marketingschool.io/).