# A Step\-by\-Step Guide to Writing a Earth Shattering Blog Post \| Ep\. \#805

**URL:** https://www.singlegrain.com/episodes/marketing-school/a-step-by-step-guide-to-writing-a-earth-shattering-blog-post-ep-805/  
**Published:** 2018-10-14  
**Author:** Selena Templeton  
**Summary:** In episode \#805, Eric and Neil break down a step\-by\-step guide to writing earth\-shattering blog posts\. Tune in to hear what steps you should take to up your click\-through rate\.\.\.\.  

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In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _A Step-by-Step Guide to Writing a Earth Shattering Blog Post_
- \[00:36\] Earth shattering is something you want to link to, share, or tell your mom about.
- \[01:00\] Step 1: Format your blog post as Intro, Body, Conclusion.
- \[01:20\] End your blog post with a question to get more comments and engagement.
- \[01:36\] Step 2: Bucket Brigades.
- \[02:20\] Step 3: Every single claim needs to have cited sources.
- \[02:48\] Step 4: Use images and videos.
- \[03:20\] [ Optin Monster](https://www.youtube.com/channel/UCnk4gKuVfUTgSMsFQ2R4e3Q) created a plug-in called YouTube Subscribe.
- \[03:36\] This helps you embed the video.
- \[03:49\] [Amazon Polly](https://aws.amazon.com/polly/) will also help you from an SEO perspective.
- \[04:05\] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average.
- \[04:40\] It shouldn’t be too long, but also needs to be descriptive.
- \[04:50\] Get ideas from [BuzzSumo](https://buzzsumo.com/).
- \[05:25\] Having compelling arguments will set you apart,
- \[05:40\] Step 6: Have someone proofread your content.
- \[05:55\] Step 7: Promote your work!
- \[06:07\] Find people that have mentioned or linked to similar content using BuzzSumo.
- \[06:25\] Reach out and build a relationship, so you can share links to each other’s works.
- \[07:41\] That’s it for today!
- \[07:45\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805](https://marketingschool.io/a-step-by-step-guide-to-writing-a-earth-shattering-blog-post-ep-805/) appeared first on [Marketing School Podcast](https://marketingschool.io/).