# \#7: Why Do You Need a Blog Today?

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-why-do-you-need-a-blog-today/  
**Published:** 2016-08-30  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#7 Eric and Neil talk about why you need a blog in today’s age\. Blogging is a free marketing tool, but it takes certain tactics and skills to\.\.\.  

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In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.

### **Time Stamped Show Notes:**

- 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
- 01:10 – “This will help you generate more leads.”
- - 01:20 – Providing value
    - 01:35 – [The Points Guy](https://twitter.com/thepointsguy?lang=en)
    - 02:00 – A home base
- 02:10 – Blogs generate as much traffic as paid advertising
- - 02:45 – Facebook’s fan pages
- 03:15 – What are some tactics to starting a successful blog? – Consistency
- - 03:30 – A long-term journey
    - 04:00 – Having patience
    - 04:35 – Traffic changes when blogs stop
    - 04:50 – Corporate blogs
- 05:10 – A conversational tone
- 05:45 – Your headline
- - 06:10 – [Copy Blogger’s post](http://www.copyblogger.com/magnetic-headlines/) on how to write good headlines
    - 06:20 – YouTubers
- 06:45 – Your headline drives readers
- - 07:00 – It must match your content
- 07:10 – “Make sure your content is relevant.”
- - 07:20 – [Kissmetrics](https://www.kissmetrics.com/)
- 08:15 — Repurposing your content
- - 08:30 – Audio versions and YouTube
    - 09:10 – Touching a different audience
- 09:30 – Is blogging right for you?
- 10:00 – [jobs.problogger.net](http://jobs.problogger.net/)
- 10:20 – Promotion of your content
- - 10:30 — [Ahrefs.com](https://ahrefs.com/)
    - 10:45 – [Buzzsumo.com](http://buzzsumo.com/)
- 11:40 – The importance of promotion when you’re starting out
- 12:20 – [HubSpot](http://www.hubspot.com/) statistics
- 13:00 – Subscribe to this podcast and leave a rating and review!

### **3 Key Points:**

1. Blogging is a free marketing tool to drive traffic to your business.
2. With the right tactics, you can produce a successful blog.
3. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.

### **Resources Mentioned:**

- [Kissmetrics](https://www.kissmetrics.com/) – The company focuses on relevant content
- [Copy Blogger’s post](http://www.copyblogger.com/magnetic-headlines/) – Helpful insights for good blog headlines
- [jobs.problogger.net](http://jobs.problogger.net/) – A great resource to hire a blogger
- [Ahrefs.com](https://ahrefs.com/) – A tool to help you track the success of your blog
- [Buzzsumo.com](http://buzzsumo.com/) – Neil’s tool to find out what topics are trending in his industry
- [HubSpot](http://www.hubspot.com/) – A resource to help you see the statistics behind successful blogs

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