# 7 Ways to Optimize Your Marketing Proposals \| Ep\. \#116

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-ways-to-optimize-your-marketing-proposals-ep-116/  
**Published:** 2016-11-24  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#116, Neil and Eric list the 7 ways you can optimize your marketing proposals\. Listen to learn more about optimizing proposals so you can ace that deal you’ve\.\.\.  

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In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _7 ways to optimize your marketing proposals_
- 00:31 – #1 Don’t talk about how great your company is
- 01:02 – #2 Don’t assume the decision maker will talk to you
- 01:23 – Make sure to have case studies in the proposal
- 01:38 – Show screenshots where the business is messing up
- 02:00 – #3 Use [Qwilr](https://qwilr.com/) or [Bidsketch](https://www.bidsketch.com/)—this will help you make nice proposals
- 02:43 – #4 Learn from the people you don’t close
- 03:27 – #5 People want something customized for them
- 04:07 – #6 Don’t send people proposals right away
- 05:16 – #7 Don’t just send the proposal—walk them through it
- 06:00 – That’s it for today’s episode!

### 3 Key Points:

1. It’s not about you or your company, it’s about them!
2. Get feedback from the people who didn’t close a deal with you—learn from it.
3. Talk to people in detail before sending your proposals.

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