# 7 Unorthodox Marketing Hacks You Ought to Leverage \| Ep\. \#620

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-unorthodox-marketing-hacks-you-ought-to-leverage-ep-620/  
**Published:** 2018-04-12  
**Author:** Selena Templeton  
**Summary:** In episode \#620\. Eric and Neil discuss 7 unorthodox marketing hacks\. Tune in to hear what you could be doing to drive conversions\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: 7\.\.\.  

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In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _7 Unorthodox Marketing Hacks You Ought to Leverage_
- \[00:35\] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional).
- \[01:22\] #2: Every month, when [Drift](https://www.drift.com/) launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this.
- \[02:22\] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done
- \[02:59\] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.).
- \[03:36\] #5: To increase your traffic, start doing things people wouldn’t normally do.
- \[04:01\] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog.
- \[04:27\] #6: Offer something for free for the cost of shipping.
- \[04:57\] Russell Brunson built his company by doing this.
- \[05:10\] #7: Give people options in your ads.
- \[05:22\] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students.
- \[06:04\] That’s it for today!
- \[06:06\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620](https://marketingschool.io/7-unorthodox-marketing-hacks-you-ought-to-leverage-ep-620/) appeared first on [Marketing School Podcast](https://marketingschool.io/).