# 7 Unique Marketing Systems that Work \| Ep\. \#594

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-unique-marketing-systems-that-work-ep-594/  
**Published:** 2018-03-17  
**Author:** Selena Templeton  
**Summary:** In episode \#594, Eric and Neil count the 7 unique marketing systems that always work\. Tune in to hear what steps you should be taking to increase your revenue\. TIME\-STAMPED\.\.\.  

---

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _7 Unique Marketing Systems that Work_
- \[00:36\] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
- \[00:49\] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
- \[01:18\] #2: At Eric’s company, they have an “innovation meeting” twice a month.
- \[01:25\] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
- \[02:10\] #3: Create a team and a system to make your content more popular.
- \[02:19\] In Neil’s company, they have a team that specializes in improving previous content.
- \[02:54\] #4: Refer to [Traction: The Entrepreneur’s Operating System](https://www.eosworldwide.com/).
- \[03:14\] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
- \[03:45\] This allows his team to systematically move forward.
- \[03:53\] #5: A re-test system. Things that worked a year ago are not going to work today.
- \[04:09\] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
- \[04:36\] When running AB tests or marketing experiences, list them out and note the results for each one.
- \[04:43\] Take all the winners and re-test them a year from then.
- \[05:08\] #6: Personalized and scale your marketing.
- \[05:24\] [Clearbit](https://clearbit.com/) has a nice API, which Eric’s company uses to enrich emails and chats.
- \[05:46\] On [Growth Everywhere](https://growtheverywhere.com/), Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
- \[06:29\] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
- \[06:37\] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.
- \[06:47\] [Campaign Monitor](https://www.campaignmonitor.com/) grew by doing email marketing for designers.
- \[06:52\] [Convert Kit](https://convertkit.com/) grew by doing email marketing for bloggers.
- \[06:55\] There’s nothing wrong with picking a niche.
- \[07:09\] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.
- \[07:18\] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.
- \[07:31\] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.
- \[07:49\] That’s all for today!
- \[07:52\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [7 Unique Marketing Systems that Work | Ep. #594](https://marketingschool.io/7-unique-marketing-systems-that-work-ep-594/) appeared first on [Marketing School Podcast](https://marketingschool.io/).