# 7 Questions You Ought to Ask Your Audience \| Ep\. \#729

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-questions-you-ought-to-ask-your-audience-ep-729/  
**Published:** 2018-07-30  
**Author:** Selena Templeton  
**Summary:** In episode \#729, Eric and Neil discuss 7 questions you ought to ask your audience\. Tune in to hear what types of questions you should be asking\. TIME\-STAMPED SHOW NOTES\.\.\.  

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In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking.

**TIME-STAMPED SHOW NOTES**

- \[00:27\] Today’s Topic: _7 Questions You Ought to Ask Your Audience_
- \[00:50\] #1: Tell us all of the topics you are interested in regarding Marketing.
- \[01:30\] If you are covering food topics, ask your audience what their diet is based on.
- \[01:45\] You want to see who your audience is and how they skew (vegan, meat eaters, etc.).
- \[02:07\] #2: What else would you like to see on this page?
- \[02:20\] This will help you to understand what your page is lacking from the customer’s POV.
- \[02:36\] Under 30 responses is not enough data to make an effective change.
- \[03:10\] #3: What are you goals in the next year?
- \[03:18\] Use [Surveymonkey](https://www.surveymonkey.com/) for long form answers of this nature. Make a word cloud out of your responses.
- \[03:58\] #4: What did you think about X? (The product or service they purchased).
- \[04:20\] This will help you determine if things are working or if you need to improve.
- \[04:51\] #5: Why didn’t you buy?
- \[05:00\] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why.
- \[05:47\] #6: Ask a question that determines the “pay point” of your audience.
- \[07:14\] By asking questions related to a problem, it will help you collect more leads and actionable information.
- \[07:45\] #7: Use a tool like [TypeForm](https://www.typeform.com/) and send them down a question funnel.
- \[08:07\] That’s all for today!
- \[08:10\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [7 Questions You Ought to Ask Your Audience | Ep. #729](https://marketingschool.io/7-questions-you-ought-to-ask-your-audience-ep-729/) appeared first on [Marketing School Podcast](https://marketingschool.io/).