# 7\-Point Facebook Advertising Checklist \| Ep\. \#197

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-point-facebook-advertising-checklist-ep-197/  
**Published:** 2017-02-13  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#197, Eric and Neil discuss the 7\-point Facebook advertising checklist\. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign\. Eric and\.\.\.  

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In Episode #197, Eric and Neil discuss the 7-point [Facebook](https://www.facebook.com/business/products/ads) advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _7-Point Facebook Advertising Checklist_
- 00:35 – First, have a good image 
    - 00:48 – Use tools like [Canva](https://www.canva.com/)
    - 00:53 – A good image drive means a good click-through rate
- 01:06 – Second, have a lot of text 
    - 01:18 – The more persuasive the text and the more stories you have, the better the conversion
- 01:37 – Third, try different objectives and see the results 
    - 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
    - 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
- 02:42 – Fourth, make sure that ad frequency is less than 2 
    - 02:48 – More than 2 is a waste of money
- 03:03 – Fifth, be mindful of your “ad scent” 
    - 03:08 – Make sure that your images or videos are congruent to your landing page
- 03:35 – Sixth, have a new ad account and duplicate your campaign
- 04:06 – Seventh, don’t be afraid to explore new ad ideas 
    - 04:10 – [AdEspresso](https://adespresso.com/) has a gallery of ads for inspiration
    - 04:28 – [Swiped](http://swiped.co/) has different long form landing page copy
    - 04:41 – [G-star](https://www.g-star.com) has a good ad that is catchy video
    - 05:03 – [Rev](https://www.rev.com/) has s caption service for your videos
- 05:17 – That’s it for today’s episode!

### 3 Key Points:

1. Facebook is one of the most effective platforms to have an advertisement.
2. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
3. Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

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