# 7 Age\-Old Advertising Principles that Are Still Relevant Today \| Ep\. \#171

**URL:** https://www.singlegrain.com/episodes/marketing-school/7-age-old-advertising-principles-that-are-still-relevant-today-ep-171/  
**Published:** 2017-01-18  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#171, Eric and Neil discuss the 7 age\-old advertising principles that are still relevant and effective to this day\. Tune in to learn how the big companies like\.\.\.  

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In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _7 Age-Old Advertising Principles that Are Still Relevant Today_
- 00:36 – First, write a great headline
- 01:08 – [Warren Buffett](https://en.wikipedia.org/wiki/Warren_Buffett) tells his CEOs to always protect their brand 
    - 01:22 – Branding is everything and just one mistake could ruin everything
- 01:43 – Third, tell a story 
    - 01:45 – Stories or advertorials drive people and evokes their emotions
- 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 
    - 02:48 – The Rule of Seven explained
- 03:10 – Fifth is from [ _22 Immutable Laws of Marketing_](https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667), by Al Ries and Jack Trout: 
    - 03:41 – The “first mover advantage”
- 04:18 – Sixth is from [ _Don’t Make Me Think_](https://www.amazon.com/Dont-Make-Think-Revisited-USAbility/dp/0321965515/ref=sr_1_fkmr0_1?s=books&ie=UTF8&qid=1484466273&sr=1-1-fkmr0&keywords=Don%E2%80%99t+Make+Me+Think+by+Steve+Craig) by Steve Krug: 
    - 04:27 – “Think about the user—simplicity is the ultimate sophistication”
    - 05:00 – Keep marketing campaigns simple
    - 05:10 – “The simpler your pitch, the better off you are”
- 05:16 – Seventh, urgency plays a big role 
    - 05:51 – The sense of urgency compels people to take action
- 06:15 – That’s it for today’s episode!

### 3 Key Points:

1. In whatever decision you make, you MUST protect your brand.
2. Be consistent in advertising and remember the rule of seven.
3. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.

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