# \#2: Neil &\#038; Eric&\#8217;s Biggest Marketing Wins

**URL:** https://www.singlegrain.com/episodes/marketing-school/2-neil-erics-biggest-marketing-wins/  
**Published:** 2016-08-30  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing\! In Episode \#2 Eric and Neil center the conversation on, Their Biggest Marketing\.\.\.  

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Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, _Their Biggest Marketing Wins._ Enjoy!

**Show Notes:**

- 00:42 – Neil kicks off the conversation
- - 00:55 – Authenticate sign-ups through Facebook or Gmail
    - 01:29 – Eliminate the friction of signing up
    - 01:53 – This ONE trick helped Neil double their sign-up numbers
- 02:18 – When you’re writing content, what is your goal?
- - 02:43 – Defining the content upgrade
    - 03:30 – Offering content upgrades led to a roughly 10% conversion increase
- 04:12 – Thrive—a GREAT plugin especially when combined with leadpages
- 05:25 – Link your content to detailed guides
- 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
- 06:14 – Don’t litter your guides with fluff—be detailed
- 07:05 – SEM Rush
- 07:50 – Get the traction first—you need to hit singles before you can hit homeruns
- - 08:19 – Betting the house on YouTube Marketing
- 08:55 – Snapchat 10B views per day
- 09:12 – The things that require the most work are the things that have the biggest payoff
- 09:52 – Translate your content into other languages

**3 Key Points:**

- Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
- Go above and beyond—that which requires the most work comes with the biggest rewards.
- When you’re creating content, always be cognizant of your end-goal.

**Resources Mentioned:**

- [SEM Rush](https://www.semrush.com/) – Tool Eric loves
- [Thrive](https://thrivethemes.com/) – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

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- [NeilPatel.com](http://neilpatel.com/)
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- [Twitter @ericosiu](https://twitter.com/ericosiu)