# \#17: How to Create a Marketing Funnel for Best Results

**URL:** https://www.singlegrain.com/episodes/marketing-school/17-how-to-create-a-marketing-funnel-for-best-results/  
**Published:** 2016-08-30  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#17 Eric and Neil explain what a marketing funnel is\. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to\.\.\.  

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In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.

### Time Stamped Show Notes:

- 00:23 – What is a marketing funnel?
- 00:25 – Google a “marketing funnel” and see Neil’s site at the top
- 01:00 – Funneling down from 100 to one or two people
- 01:44 – A marketing funnel is a great way to get people to convert 
    - 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you
    - 02:50 – Getting to know your visitors over time
    - 03:10 – Collect emails and educate people to build trust
    - 03:28 – They will be much more likely to say ‘yes’ a month or so later
- 02:55 – The top of the funnel
- 04:12 – The middle of the funnel
- 04:33 – The bottom of the funnel, closing them on an offer
- 04:49 – The importance of collecting emails
- 05:02 – [Drip](https://www.getdrip.com/) is an easy email automation tool 
    - 05:20 – Acquired by [ Leadpages](https://my.leadpages.net/login/?app=&logout=true&nextUri=)
- 05:28 – [Infusionsoft](https://www.infusionsoft.com/) has more advanced features
- 05:40 – An example of how the tool is used 
    - 06:20 – Tracking what type of emails people open
    - 06:50 – Getting people involved in a free trial
    - 07:25 – Taking them through multiple funnels
    - 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels
- 09:00 – You don’t have to start out with an advanced method
- 09:25 – Simple processes when you’re starting out
- 10:00 – Use software later on to stay organized
- 11:20 – Keep it simple and make it more complex as it is successful
- 10:54 – We’ll see you in the next episode!

### 3 Key Points:

1. A marketing funnel is a strategy to get people to convert.
2. The funnel is divided into three processes, at the top, middle, and bottom of the funnel.
3. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.

### Resources Mentioned:

- [Drip](https://www.getdrip.com/), [ Leadpages](https://my.leadpages.net/login/?app=&logout=true&nextUri=), and [Infusionsoft](https://www.infusionsoft.com/): Automated marketing tools

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