# \#15: Link Building for Better Google Ranking

**URL:** https://www.singlegrain.com/episodes/marketing-school/15-link-building-for-better-google-ranking/  
**Published:** 2016-08-30  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#15 Eric and Neil talk about link building\. When you want to up your rating on Google, you need to have strong links to sites with a good\.\.\.  

---

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.

### Time Stamped Show Notes:

- 00:25 – What is link building?
- 00:40 – Google and the value of links
- 01:05 – You get to the top ranking on Google by having strong content and links
- 01:30 – Not all links are created equal 
    - 01:45 – Google can discern the authority of your links
- 02:00 – How to build great links 
    - 02:10 – [Ahrefs.com](https://ahrefs.com/) pulls up links on your competitors’ sites and ranks those links based on domain authority
    - 02:30 – It’s like a richter scale
    - 02:45 – You want a domain authority of 60 or higher
    - 03:00 – Hit up those sites and ask if they would be willing to link to your content
- 03:35 – Email relevant sites to get them to link to you 
    - 04:00 – Tools like [Outreach.io](https://outreach.io/) and [PersistIQ](https://persistiq.com/) will send emails out for you
    - 04:30 – Don’t automate the process too much
- 04:45 – Guest posting is another way to get great links 
    - 04:55 – Look for sites that are relevant to you
    - 05:20 – Make everything easy for the site you are reaching out to
    - 05:40 – Link building should start with building a relationship
    - 06:15 – Guest post to drive customers and help your brand
- 06:50 – Using broken links from sites that go down every day 
    - 07:20 – Google “broken link checker”
    - 07:30 – Find broken links in your industry
    - 07:40 – Put your URL into Archive.org and make a better version of the original site
    - 08:05 – Email the sites linking to that dead page, and offer your new content
    - 08:25 – 20 to 30% success rate with broken links
- 09:10 – Roundup building 
    - 09:25 – Create a roundup for your niche, and people will reach out to you
- 09:55 – Subscribe to learn more marketing tactics!

### 3 Key Points:

1. Link to quality sites that are related to your industry.
2. Make the process easy for the site you are reaching out to.
3. Look at building links as a byproduct of building relationships.

### Resources Mentioned:

- [Ahrefs.com](https://ahrefs.com/) – Helps you find sites where you can link your content
- [Outreach.io](https://outreach.io/) and [PersistIQ](https://persistiq.com/) – Tools to send out automated emails

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://www.singlegrain.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)