# Simon Pearce

**URL:** https://www.singlegrain.com/case-studies/simon-pearce-increase-conversions/  
**Published:** 2025-01-31  
**Updated:** 2025-10-02  
**Author:** Sam Pak  

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How Simon Pearce **Increased Conversions by 25%** MoM

https://www.singlegrain.com/wp-content/uploads/2025/01/simonpearce.webp

Simon Pearce had reached a **maturity point in their ad strategy**, where acquiring new audiences was becoming increasingly expensive. To sustain growth while improving efficiency, our team at Single Grain expanded their paid media strategy to new channels, leading to a **17% YoY increase** in conversion rates and a **25% MoM revenue boost.**

casestudy_numbers

MoM revenue

$3,286,467

25% MoM Increase

Conversion rate

+17%

YoY increase in conversion rate.

Profit on Ad Spend

3.46

9% YoY Increase

Average Order Value

$304

13% YoY Increase

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## **Challenges**

As Simon Pearce’s digital advertising efforts matured, **reaching new customers became more costly**, making it difficult to scale without sacrificing efficiency. To continue growing while maintaining profitability, the brand needed a **more refined targeting approach and new acquisition channels**.

## **Goal**

**Reach highly targeted audiences using sophisticated technology.**

## **Process**

To improve performance and reach **high-value customers**, Single Grain implemented a **multi-channel paid media strategy**, expanding beyond their existing platforms.

### **Channel Expansion Strategy:**

- **Pinterest & Programmatic Advertising**
    - Expanded to Pinterest, where their target audience was already engaging with visual inspiration.
    - Utilized programmatic to reach **high-intent buyers** efficiently.
- **Enhanced Prospecting on Existing Platforms**
    - Scaled efforts on **Meta, Google, and Bing** to capture a broader yet relevant audience.

This strategic shift allowed Simon Pearce to **acquire new customers while improving efficiency and maintaining revenue growth**—even during a period when most e-commerce brands experienced declines.

## **Results**

- **25% MoM revenue increase** after launching new channels.
- **17% YoY increase in conversion rate.**
- **Higher value customer acquisition, leading to efficiency gains across all KPIs.**

Additional performance improvements included:

- **9% YoY increase in PROAS (Profit on Ad Spend).**
- **13% YoY increase in Average Order Value (AOV).**

After **optimizing audience targeting and leveraging new ad platforms**, Simon Pearce was able to **sustain profitability and outperform industry trends**.

## **Key Learnings**

- **Expanding into underutilized channels unlocks new opportunities.** Pinterest and programmatic helped reach high-value customers more efficiently.
- **Smart prospecting prevents ad fatigue and maintains growth.** By scaling efforts on Meta, Google, and Bing, Simon Pearce kept acquiring new customers while improving return on ad spend.
- **Sustained efficiency drives long-term revenue gains.** Even as customer acquisition costs increased industry-wide, Simon Pearce’s refined strategy ensured continued revenue growth.

## **Want to Scale Your E-Commerce Strategy?**

Looking to **expand your reach while improving efficiency**? Get in touch with **Single Grain** today and let’s build a profitable, scalable paid media strategy.

https://www.singlegrain.com/wp-content/uploads/2025/01/simon-pearce-logo.png

$3,3M

+ 25% MoM revenue

$304

Average Order Value

After optimizing audience targeting and leveraging new ad platforms, Simon Pearce was able to **sustain profitability and outperform industry trends**

Simon Pearce faced rising customer acquisition costs and difficulty scaling their digital advertising efforts while maintaining profitability, requiring a more refined targeting approach and new acquisition channels

Reach highly targeted audiences

Paid Media

Reach highly targeted audiences using sophisticated technology

As Simon Pearce’s digital advertising efforts matured, **reaching new customers became more costly**, making it difficult to scale without sacrificing efficiency. To continue growing while maintaining profitability, the brand needed a **more refined targeting approach and new acquisition channels**.