# Prolite Autoglass

**URL:** https://www.singlegrain.com/case-studies/prolite-autoglass-lead-generation/  
**Published:** 2025-01-31  
**Updated:** 2025-10-02  
**Author:** Sam Pak  

---

**Increasing Free Quote Submissions by 204%** on Prolite Autoglass' Homepage with CRO

https://www.singlegrain.com/wp-content/uploads/2025/01/proliteautoglassaz.webp

Prolite Autoglass needed to improve lead generation through their homepage, but their existing form and messaging weren’t driving enough conversions. By optimizing key elements of their **hero section and lead form**, Single Grain helped them **increase form submissions by 204% on desktop and 95% overall**.

casestudy_numbers

Form submissions

+95%

Overall increase in form submissions (5.91% → 11.56%)

Mobile form submissions

+69%

Increase in mobile form submissions (6.52% → 11.04%)

Desktop form submissions

+204%

Increase in desktop form submissions (4.35% → 13.24%)

regular_text_editor

## **Challenges**

Prolite Autoglass’ homepage was not effectively guiding users toward the lead form, limiting their ability to generate free quote submissions. The **form had unnecessary friction points**, and the **hero section messaging wasn’t optimized for conversions**.

With limited traffic, traditional A/B testing on single variables would have been too slow. Instead, we needed a more **efficient approach to drive immediate results**.

## **Goal**

**Increase Prolite Autoglass’ lead form submissions.**

## **Process**

To maximize conversions, we focused on two key areas:

### **Hero Section Optimization**

- **Refined value propositions**: Reduced from 7 to 3, keeping only the most impactful messaging.
- **Strengthened and expanded the headline** to better communicate Prolite’s value.
- **Added Google and Yelp review stats** to build trust and credibility.

### **Form Optimization**

- **Created a stronger, more compelling headline** emphasizing a $350 rebate incentive.
- **Simplified the form** by replacing the **VIN# field** with a more user-friendly Year/Make/Model input.
- **Improved mobile experience** to ensure the form was visible immediately on the first screen.

By testing multiple variables simultaneously, we accelerated the optimization process and quickly identified the most effective improvements.

## **Results**

- **95% overall increase in form submissions** (5.91% → 11.56%)
- **69% increase in mobile form submissions** (6.52% → 11.04%)
- **204% increase in desktop form submissions** (4.35% → 13.24%)

By improving the **content users see first and streamlining the lead form**, we helped Prolite Autoglass **convert more visitors into leads**, giving their call center more opportunities to close deals.

## **Key Learnings**

- **Optimizing the first thing users see is critical.** The hero section improvements made the page more engaging and conversion-friendly.
- **Reducing friction leads to better conversions.** Removing unnecessary form fields made it easier for users to submit their information.
- **Fast-tracking A/B testing in low-traffic environments is possible.** Testing multiple elements at once allowed for quick, impactful improvements.

## **Want More Leads for Your Business?**

If you’re looking to **increase conversions and drive more high-quality leads**, get in touch with **Single Grain** today.

https://www.singlegrain.com/wp-content/uploads/2025/01/prolite-logo.png

+204%

Desktop form submissions

+95%

Form submissions

By improving the content users see first and streamlining the lead form, we helped Prolite Autoglass convert more visitors into leads, giving their call center more opportunities to close deals.

Prolite Autoglass’ homepage was not effectively driving users to the lead form due to friction points in the form and unoptimized hero section messaging, limiting free quote submissions despite low traffic.

Increase lead form submissions

Conversion Rate Optimization

Increase Prolite Autoglass’ lead form submissions

Prolite Autoglass’ homepage was not effectively guiding users toward the lead form, limiting their ability to generate free quote submissions. The **form had unnecessary friction points**, and the **hero section messaging wasn’t optimized for conversions**.

With limited traffic, traditional A/B testing on single variables would have been too slow. Instead, we needed a more **efficient approach to drive immediate results**