# Klassy Network

**URL:** https://www.singlegrain.com/case-studies/klassy-network-email-campaign/  
**Published:** 2025-02-06  
**Updated:** 2025-10-02  
**Author:** Sam Pak  

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How Klassy Network **Generated $48K in Profit** With a Single Email Campaign

https://www.singlegrain.com/wp-content/uploads/2025/02/klassyshop.webp

Klassy Network regularly sent emails to past customers about new sales but hadn’t actively grown their email list. As a result, email marketing contributed only a small fraction of their total sales. Our team at Single Grain launched a Meta email collection campaign ahead of their Labor Day sale, leading to **500+ purchases from emai**l and over **$48K in revenue** — **achieving a 4,212% ROAS.**

casestudy_numbers

New Emails

656

at just $1.70 per email.

Revenue

$48,000+

Generated from just $1,115.20 in ad spend

ROAS

4,212%

Return on ad spend

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## **Challenges**

Klassy Network relied on **re-engaging past customers through email** but wasn’t actively **building a first-party email list.** This created several limitations:

- **Emails only contributed a small percentage of overall sales.**
- **No system was in place to collect new email leads efficiently.**
- **Lack of first-party data made ad tracking and targeting less effective.**

With tracking getting messier across platforms, **owning first-party data is essential** for optimizing Meta, Google, and other paid ad platforms. Our strategy needed to **not only boost immediate sales but also create a long-term, cost-effective lead generation pipeline.**

## **Goal**

**Help the Klassy team build their email list to maximize sales during the Labor Day promotion and for future campaigns.**

## **Process**

### **1. Meta Email Collection Campaign**

- **Launched on August 26**, ahead of the Labor Day sale.
- Designed to **capture emails on-platform** and sync directly with Klassy’s CRM.
- **Low-effort implementation** for the client while gathering valuable first-party data.

### **2. Driving Immediate & Long-Term Sales**

- New leads were **nurtured through email marketing** leading up to the sale.
- **Targeted email list segmentation** ensured high engagement and conversion rates.

## **Results**

- **656 new emails collected** at just **$1.70 per email.**
- **Purchases from email increased from 33 (July 4th sale) to 185 on 8/29.**
- **500+ total purchases from email throughout the sale.**
- **$48K+ in revenue generated from just $1,115.20 in ad spend.**
- **4,212% return on ad spend (ROAS).**

Following the success of this campaign, **Klassy Network has continued using this strategy ahead of other product drops to maximize their email-driven revenue.**

## **Key Learnings**

- **Paid email acquisition is a high-ROI strategy.** Investing in list growth **creates a sustainable revenue source** for future sales.
- **First-party data is essential for long-term success.** Building and owning customer data improves **ad performance across Meta, Google, and other platforms.**
- **Strategic email nurturing drives strong conversions.** Engaging new leads before the sale **increases urgency and boosts purchase rates.**

## **Want to Maximize Your Email Marketing ROI?**

Looking to **build your email list and drive more revenue from owned marketing channels?** Get in touch with **Single Grain** today and let’s create a high-ROI email acquisition strategy for your brand.

https://www.singlegrain.com/wp-content/uploads/2025/02/klassy_network_logo-white.png

4,212%

Return on ad spend

$48,000+

Revenue generated

Following the success of this campaign, **Klassy Network has continued using this strategy ahead of other product drops to maximize their email-driven revenue.**

Klassy Network lacked a system to efficiently collect first-party email data, limiting their ability to drive sales through email marketing and reducing the effectiveness of their ad targeting and tracking across platforms.

Driving Sales Through Email List Growth

Paid Media

Help the Klassy team build their email list to maximize sales during the Labor Day promotion and for future campaigns.

Klassy Network relied on **re-engaging past customers through email** but wasn’t actively **building a first-party email list.** This created several limitations:

- **Emails only contributed a small percentage of overall sales.**
- **No system was in place to collect new email leads efficiently.**
- **Lack of first-party data made ad tracking and targeting less effective.**

With tracking getting messier across platforms, **owning first-party data is essential** for optimizing Meta, Google, and other paid ad platforms. Our strategy needed to **not only boost immediate sales but also create a long-term, cost-effective lead generation pipeline.**