# Interchain **URL:** https://www.singlegrain.com/case-studies/interchain-hackathon-registrations/ **Published:** 2025-02-04 **Updated:** 2025-10-02 **Author:** Sam Pak --- How Interchain Drove **7,400 Hackathon Registrations** in Just 5 Weeks https://www.singlegrain.com/wp-content/uploads/2025/02/Interchain.webp Interchain’s annual blockchain hackathon had a **limited timeframe to attract skilled Web3 developers and blockchain enthusiasts.** With a highly niche audience and a tight deadline, Single Grain implemented a **data-driven paid media strategy** that drove **7,400 registrations, 319 accepted submissions, and a 262% increase in weekly conversions.** casestudy_numbers Conversion rate +48% Improvement in conversion rate over the contest period Weekly conversions +262% Increase in weekly conversions Registration events 7,400 Registration events recorded Impressions 65M+ Impressions generated regular_text_editor ## **Challenges** Interchain needed to **rapidly build awareness and drive participation** for its blockchain hackathon. The challenge was twofold: 1. **Reaching a highly specific audience**—skilled Web3 developers and blockchain enthusiasts. 2. **Generating sign-ups within a limited contest period.** With little time to test traditional lead gen methods, we had to **strategically engage** high-intent users across multiple platforms while optimizing in real-time. --- ## **Goal** **Engage a niche Web3 audience and drive hackathon participation within a tight timeline.** --- ## **Process** To maximize registrations, we developed a **multi-channel paid media strategy** with high-intent targeting, iterative testing, and real-time optimization. ### **1. Targeted Paid Ad Campaigns** - **Lookalike audiences on X (formerly Twitter)** to engage users familiar with Web3 protocols. - **LinkedIn targeting** to reach verified developers and blockchain specialists. - **Google Search campaigns** to capture users actively searching for blockchain hackathons and Web3 opportunities. ### **2. Custom Landing Page Creation** - Designed a conversion-optimized page with **clear CTAs and contest details**. - Educated visitors on **prize incentives, entry criteria, and deadlines** to increase registrations. ### **3. Highly Iterative Creative Testing** - Launched multiple **ad creative variations**, continuously optimizing based on engagement. - **Underperforming ads were adjusted or paused in real time**, ensuring the best-performing creatives dominated the campaign. ### **4. Consistent Optimization & Lead Quality Prioritization** - **Daily and weekly campaign adjustments** over the 5-week contest period. - Shifted focus in the final weeks to **prioritize high-quality leads** over sheer volume, leading to a surge in idea submissions. --- ## **Results** - **65M+ impressions generated** - **107K clicks to the contest landing page** - **7,400 registration events recorded** - **48% improvement in conversion rate over the contest period** - **262% increase in weekly conversions** - **319 accepted submissions** Through strategically targeting the right audience, optimizing creative in real-time, and refining lead quality, our team at Single Grain **helped Interchain exceed their participation goals and drive a highly engaged developer community.** ## **Key Learnings** - **Hyper-targeted advertising yields high-quality leads.** Using X, LinkedIn, and Google ensured that **the right users saw and engaged with the campaign.** - **Iterative creative testing accelerates success.** By quickly refining ad variations, we were able to **maximize engagement and conversion rates.** - **Optimizing for quality, not just volume, improves final results.** Prioritizing **high-intent participants** in the last weeks led to stronger final submissions. ## **Want to Drive More Targeted Leads?** Looking to **attract high-intent users and maximize event participation**? Get in touch with **Single Grain** today and let’s build a lead-gen strategy that delivers. https://www.singlegrain.com/wp-content/uploads/2025/02/Interchain-Logo.svg 65M+ Impressions generated +262% Increase in weekly conversions Through strategically targeting the right audience, optimizing creative in real-time, and refining lead quality, our team at Single Grain helped Interchain exceed their participation goals and drive a highly engaged developer community. Interchain needed to rapidly engage a niche Web3 audience and drive hackathon participation within a tight timeline, requiring a highly targeted and optimized paid media strategy Scaling Web3 Hackathon Engagement Within a Tight Deadline Paid Media Engage a niche Web3 audience and drive hackathon participation within a tight timeline Interchain needed to **rapidly build awareness and drive participation** for its blockchain hackathon. The challenge was twofold: 1. **Reaching a highly specific audience**—skilled Web3 developers and blockchain enthusiasts. 2. **Generating sign-ups within a limited contest period.** With little time to test traditional lead gen methods, we had to **strategically engage** high-intent users across multiple platforms while optimizing in real-time.