# Crushing It On Camera **URL:** https://www.singlegrain.com/case-studies/crushing-it-on-camera-promotion/ **Published:** 2025-02-10 **Updated:** 2025-10-02 **Author:** Sam Pak --- How Crushing It On Camera **Increased Sales by 112%** With an End-of-Year Promotion https://www.singlegrain.com/wp-content/uploads/2025/08/crushingitoncamera.webp Crushing It On Camera (CIOC) wanted to **boost sales before year-end** but needed a structured approach to reach and convert the right audience. Our team at Single Grain implemented a paid media strategy focused on high-intent retargeting audiences, leading to a **112.5% increase in total sales and a 120% jump in revenue.** casestudy_numbers Sales +112.5% Increase in total sales Revenue +120% Increase in revenue ROAS +41% Increase in ROAS (YoY) regular_text_editor ## **Challenges** CIOC needed to **maximize sales before closing their calendar year**, but standard prospecting methods **wouldn’t be enough to convert high-ticket customers quickly.** The key challenges included: - **Engaging high-intent prospects** – Many leads had shown interest but hadn’t yet booked a call or made a purchase. - **Optimizing for quick conversions** – Since this was a time-sensitive campaign, the strategy needed to focus on **audiences most likely to convert.** - **Balancing creative formats** – Cold audiences wouldn’t convert as easily from static ads, requiring the right mix of **video and single-image assets.** To meet these challenges, **a highly targeted, conversion-focused approach** was necessary. ## **Goal** **Drive booked calls and increase sales using paid media.** ## **Process** ### **1. Audience Segmentation for Maximum Conversion** We divided the campaign into two core remarketing segments: #### **Customer Data** - Leads who had not yet applied, booked, or purchased. - Previous customers who had made a purchase. - Qualified applicants who hadn’t moved forward. #### **Brand Engagement** - Website visitors within the past 180 days. - Lead opt-ins who hadn’t booked a call. - Video viewers who had watched **50-75% of past content.** - Lead form submissions within the last 90 days. These audiences were primed for conversion, **allowing us to maximize efficiency while minimizing wasteful ad spend.** ### **2. Running Targeted Meta Ads** - Used a combination of **single-image and video ads** to highlight the EOY promotion. - **Added promotional banners** to top-performing video ads for better engagement. - **Excluded cold audiences from single-image ads**, as they were unlikely to convert without deeper engagement. ### **3. Measuring and Optimizing Performance** - Tracked **month-over-month (MoM) and year-over-year (YoY) improvements** to gauge effectiveness. - Continuously tested and optimized creative formats for **higher return on ad spend (ROAS).** ## **Results** ### **Month-over-Month (MoM) Improvements** - **60.7% increase in booked calls.** - **112.5% increase in total sales.** - **120% increase in revenue.** - **120% increase in ROAS.** ### **Year-over-Year (YoY) Improvements** - **30.77% increase in total sales.** - **76.47% increase in revenue.** - **41.5% increase in ROAS.** After focusing on high-intent audiences and leveraging targeted creative assets, CIOC successfully **scaled revenue and conversions at the most critical time of the year.** ## **Key Learnings** - **Retargeting is essential for high-ticket conversions.** Focusing on engaged leads instead of cold audiences **maximized ROI.** - **Video ads drive stronger engagement for warm audiences.** Adding banners to high-performing creatives **kept promotions top of mind.** - **Time-sensitive offers can accelerate decision-making.** The EOY promotion **created urgency, leading to faster conversions.** ## **Want to Increase Conversions With Targeted Paid Media?** If you’re looking to **drive more sales through paid advertising and retargeting strategies,** get in touch with **Single Grain** today. https://www.singlegrain.com/wp-content/uploads/2025/02/cioc-logo.png +112.5% Increase in total sales +120% Increase in revenue After focusing on high-intent audiences and leveraging targeted creative assets, CIOC successfully **scaled revenue and conversions at the most critical time of the year.** CIOC needed to quickly convert high-ticket customers before year-end, but standard prospecting methods weren’t effective for fast, high-intent sales. Drive booked calls and increase sales Paid Media Drive booked calls and increase sales using paid media. CIOC needed to maximize sales before closing their calendar year, but standard prospecting methods wouldn’t be enough to convert high-ticket customers quickly. - **Engaging high-intent prospects** Many leads had shown interest but hadn’t yet booked a call or made a purchase. - **Optimizing for quick conversions** Since this was a time-sensitive campaign, the strategy needed to focus on audiences most likely to convert. - **Balancing creative formats** Cold audiences wouldn’t convert as easily from static ads, requiring the right mix of video and single-image assets.