# Bittrex

**URL:** https://www.singlegrain.com/case-studies/bittrex-paid-search/  
**Published:** 2025-01-31  
**Updated:** 2025-10-02  
**Author:** Sam Pak  

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How We Helped Bittrex **Drive Signups From Users** Outside Their Core Demographic

https://www.singlegrain.com/wp-content/uploads/2025/01/Bittrex.webp

Bittrex had reached a plateau with new user signups from paid search, limiting their ability to grow beyond their core audience. With increasing industry volatility and policy restrictions, traditional campaign strategies were no longer enough. By **expanding into new paid social channels** and focusing on performance-driven strategies, Single Grain helped Bittrex achieve a **193% increase in monthly signups while reducing cost per signup by 31%** over 12 months.

casestudy_numbers

Monthly signups

+193%

Increase in monthly signups (YoY)

Cost per signup

-31%

Reduction in cost per signup (YoY)

New audiences

Expanded reach into new audiences across multiple social and ad platforms.

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## **Challenges**

Bittrex, a leading cryptocurrency exchange, faced **stagnant growth in new signups from paid search.** Their core demographic had already been heavily targeted, making it difficult to scale further using traditional tactics.

Additionally, **regulatory restrictions and industry volatility** prevented the use of many conventional paid marketing strategies. To drive growth, Bittrex needed a new approach that would reach **a broader, untapped audience** while maintaining cost efficiency.

## **Goal**

**Increase Bittrex’s monthly signups by targeting users outside their usual demographic.**

## **Process**

Our plan consisted of a **two-phase strategy** to expand reach and optimize for performance.

### **Phase 1: Establishing a Baseline**

- Focused on **increasing traffic and building remarketing lists**.
- Tested **new messaging, creatives, and audiences** to identify what resonated.
- Launched campaigns across: 
    - **StackAdapt (programmatic), Google Search/Display, Apple Ads, Brave Browser**.

### **Phase 2: Scaling and Optimization**

- **Expanded successful ad placements and audiences** based on Phase 1 data.
- **Tested new ad formats**, including animated and audio ads.
- **Introduced additional channels** to maximize reach, including: 
    - **Reddit, Facebook/Instagram, Twitch, TikTok, Discord, Twitter (X), Bing, Presearch**.

After leveraging a mix of **performance-focused social advertising and programmatic marketing**, we created a scalable model to attract new Bittrex users.

## **Results**

- **193% increase in monthly signups (YoY).**
- **31% reduction in cost per signup (YoY).**
- **Expanded reach into new audiences across multiple social and ad platforms.**

This **data-driven, multi-channel approach** allowed Bittrex to **break through their growth plateau** and acquire new users while maintaining efficiency in acquisition costs.

## **Key Learnings**

- **Diversifying ad platforms expands reach.** Moving beyond paid search into new social and programmatic channels significantly increased signups.
- **Performance-driven testing is key.** Optimizing based on data—rather than just impressions—led to more effective campaigns.
- **Scaling strategically leads to cost efficiency.** Expanding successful campaigns while eliminating underperformers resulted in a **31% lower cost per signup**.

## **Want to Scale Your Growth?**

Looking to **expand your audience and lower acquisition costs**? Get in touch with **Single Grain** today and let’s build a growth strategy that delivers results.

https://www.singlegrain.com/wp-content/uploads/2025/01/bittrex-logo.png

+193%

Monthly signups (YoY)

-31%

Cost per signup (YoY)

This **data-driven, multi-channel approach allowed Bittrex to break through their growth plateau and acquire new users while maintaining efficiency in acquisition costs**

Bittrex faced stagnant growth in new signups from paid search due to heavy targeting of their core demographic, compounded by regulatory restrictions and industry volatility, requiring a new approach to reach untapped audiences efficiently

Increase monthly signups by targeting users

Paid Media

Increase Bittrex’s monthly signups by targeting users outside their usual demographic

Bittrex, a leading cryptocurrency exchange, faced **stagnant growth in new signups from paid search.** Their core demographic had already been heavily targeted, making it difficult to scale further using traditional tactics.

Additionally, **regulatory restrictions and industry volatility** prevented the use of many conventional paid marketing strategies. To drive growth, Bittrex needed a new approach that would reach **a broader, untapped audience** while maintaining cost efficiency.