By 2023, 30% of brands will be using machine learning to help with personalization, automation, optimization and more. Here are 12 ways marketers can use ML

The average customer engages with 3-5 pieces of content before purchasing, so you need to give them the right content at each stage of the marketing funnel.

Google Analytics is (or should be!) a content marketer's best friend. From boosting your content performance to tracking its ROI, here's your how-to guide.

Did you know that Google updates its algorithms 9 times per day? In this post, you'll discover how long it really takes (on average) to rank on Google.

Voice search is more than just a new trend: 112M people will be using it by the end of 2019. More fascinating facts about voice search in this infographic!

Adobe became a multibillion-dollar SaaS company with 24% YoY growth by having great products — and a smart marketing strategy. What can we learn from them?

SEO is about more than keywords, mobile-friendly sites and strong content. Technical details like shared hosting also impact your overall effectiveness.

Lead generation is a key part of business – but knowing which metrics to track is essential for determining your campaign's success.

Newsjacking is a great way to get brand awareness and social shares with little effort. Follow this guide to newsjack your way to content marketing success!