Feature marketing is a tactic to get the word out about a new product feature to re-engage or attract customers. Here's what you need to know to succeed!
Most consumers find advertising misleading. So how can brands make sure that people trust them enough to make a purchase? The answer is social proof.
Don't create posts just to watch them die a quiet death. Use these 3 proven content promotion strategies to boost traffic to your content from new readers.
A crucial, yet difficult, plan every business needs to make in 2020 is how much to spend on marketing. Here's how to determine your marketing budget.
AI and machine learning are influencing SEO more and more. Here's how search marketers can include this technology in their content strategy.
Get inspired by 21 examples of companies that went above and beyond in creating branded content with storytelling, creativity and value for the customer.
In a world of endless content, startups must have an edge. For many, video content is that edge. Get inspired by these 10 great promotional campaign videos:
From social media shopping to hyper-personalization to CX-driven service, here are the top customer service trends to expect in 2020.
Content marketing has its own unique lingo that doesn't always make sense to newbies. This handy content marketing glossary will help you sound like a pro!