Google confirmed optimizing for AI search is SEO, not a separate discipline. What actually changes for your program, and what stays the same.
Digital PR: Get Cited by ChatGPT
Digital PR focuses on optimizing for mentions rather than links.
A prompt tells an AI agent what to do once. A readiness contract sets its job and limits. The 9 fields to set before an agent runs a live workflow, on one real bot.
80% of OpenAI, Anthropic Revenue from 1% Customers
80% of AI revenue comes from 1% of customers, posing a risk.
AI SDRs scale whatever you feed them. Here is what actually breaks in outbound, the one metric that exposes it, and where AI still earns its seat.
SEO Will Run Itself: Autonomous Engine Optimization
Eric introduces AEO and discusses self-improving products and marketing strategies.
Google Discover now shows a creator profile behind the author's name. Here is what Google actually reads to identify an author, and what to update on your site this week.
Stop Teaching AI. Retain the Top 40%.
AI hackathons failed; companies succeed by raising the talent bar.



