Enhanced Campaigns are Google's way of leveling the playing field for all advertisers by making account and campaign structure more efficient
Here's a three-step process on how to use Twitter’s trending topics feature for better keyword research for your business.
Here's how to boost your click-through rate (CTR) by incorporating holiday themes into your pay-per-click (PPC) ads.
Google AdWords’ PPC program sounds pretty straightforward, but your ad's Quality Score might be hindering your PPC campaign results.
PPC is an Internet advertising model where advertisers pay only when the ad is clicked. This infographic illustrates important PPC stats.
From geo-targeting to position preferences, paid search campaigns (PPC) are increasingly important to achieve marketing success.
Recently, Google released a new AdWords feature that allows you to optimize campaigns. Here's how this tool works.
To run a marketing campaign, you should use organic search *and* pay per click advertising. Here's how these services compliment each other.