Eric Siu • Aug 22, 2007

Lack of SEO Knowledge Puts You at High Risk

While SEOs consider themselves to be techie, and at times almost nerdy – search engine optimization is an applied science that blends technology alongside content and keywords.

Knowing this, someone who is new to optimizing web sites is at a high risk of failure and long term issues if they decide to abuse the system at all.

Since red flags, penalizations and being blacklisted from the major engines isn't an option for you – here are some ways that you can protect yourself, your SEO work, and the brands that you represent – even if you are just starting out.

Know the Limitations
As an example, you should not include every word in the dictionary within your META Keywords tag. META keywords are nearly useless. More over, abusing elements like META tags are a surefire way to raise some red flags in the eyes of the big engines.

There are limitations to every component involved in SEO, and various thresholds you should be aware of and comfortable working in.

Do Your Homework!
If you are at a point now where you know that want to optimize web sites, do yourself a favor and read up on communities, blogs and resources online. In most cases, these resources are all free for you to use and browse, and the knowledge gained can be invaluable.

Ask the Questions as They Come to Mind
The search industry is always changing. Because of the dynamic nature of the industry, you need to remain on your toes to understand it all. Even the most seasoned SEOs fall behind from time to time – and that is when it's important to rely on the industry to provide some answers and feedback.

At the end of the day, we're all after the same types of goals. Optimizing sites can be a fun and exciting way to earn a living – but you need to carefully obey some simple rules. Reading up on blog posts like this will go a long way to developing the foundation you need to be successful further in this market.

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