This week’s theme seems to be making little changes to see big results. You might want to revamp your PPC campaign or rewrite something as long as a sales page or as short as a bio – we’ve got articles for that! And if you’re looking for better tools or better ways to use your tools, there are articles for that, too. Just remember… baby steps, baby steps. Decide what your baby step is going to be, and do it!
My PPC Campaign Isn’t Driving any Traffic: What’s Next? (via Search Engine Journal)
If you already have a pay-per-click campaign started, this is a great article for you, to double-check that you’re doing all you can do with it. If you haven’t started using PPC, check this article out anyway, and learn from the mistakes of others so you can get it right the first time.
A Successful Example of Conversion Content Marketing (via Search Engine Land)
Look at this example of how to give consumers the information they need to make a decision about purchasing your product – if it’s the kind of product that will prompt more consideration or a buy-in from their spouse or household, it needs a different kind of sales page. This article walks you through the essential elements for a “considered purchase” page.
Having a web presence, you probably realize how many different places your name and a short bio appear – on corporate websites, social media, guest posts, the list goes on. Using links in your bio is clearly advantageous, but this post gets into some nitty gritty details you might not have thought of, like intentionally associating words with your company name.
The Power of Dashboards in Google Analytics (via Blue Glass)
Checking your analytics can either turn into an obsession or be forgotten – and both are dangerous! If you’re already checking your analytics more than daily, don’t worry about this article, but if you find yourself forgetting about tracking the people on your site, look here for some helpful hints for both free and paid tools and techniques.
22 Hot New Social Media Tools Worth Exploring (via Social Media Examiner)
An excellent, if slightly overwhelming, list of social media tools, most of which will compliment Twitter or Facebook. Several record information to distill it into a handy link: quick audio, screencasts, and photo sharing. Others help with data tracking, or campaign analysis, or integrating different streams of social media. Each tool is recommended by specific users, with snippets about how they use it. A long article that will help you find some great new tools!
This week on Single Grain
Look at your niche, your target audience, and then test what you do in social media and make it work for you.
Now that Google Places and Google Hotpot are refocusing their efforts on being frequently-used and dependable sources of information, your company needs to develop a complete profile and rise with their fame.
Plain and simple, this is a good quick read that might help you understand what you see others doing on Twitter, and put your toes in the water a little farther. Enjoy!