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In honor of a certain saint, let's follow our rainbow of links to find some pots of SEO gold. We'll get a bit of insight from the British Isles, some tips for reaching out to leprechauns and other international compatriots, and even a wee snippet of essential SEO advice.
If you really want to get in the spirit, hear about beloved St. Paddy's Day from the man who probably knows how to explain it best: Benny the Irish Polyglot, possibly the best-traveled Irishman around.
And don't forget to see what's been going on at Single Grain this week – a couple of our most-commented posts went up this week, and we would love to hear your thoughts!
Creating Long Term SEO Value (via Distilled)
From the SEO's on the other side of the pond comes some good British advice (yes, not quite Irish, but it will have to do): persistance pays off, and good comes to those who are patient. Not to say “just wait to get links” – but here are specific strategies related to making links that matter in the long term, not just the short term.
7 and a Half Tips for Building an International Audience (via Search Engine Journal)
If you're looking to reach out to our Irish bretheren, look no further than this article! Remembering that language and social norms are both barriers to be overcome, create your site and content with an eye to an international audience instead of just adapting it later on.
Do You Own Your International Search Program? (via Search Engine Land)
While we're talking about being active overseas, remember that the Google Farmer/Panda update changed some of the protocols around paid search and link-building campaigns happening around the world. If your publicity is managed by an agency, you need to read this.
And, in honor of our wee little pals the Leprechauns, check out the “World's Shortest Guide to SEO.” I'll let you click the link to see their advice, but I'll give you a hint: add another point to the “Content is King” school of thought.
Last but not least, let's give a shout-out to Benny the Irish Polyglot, possibly the most famous Irish blogger out there. Enjoy yesterday's exhaustive post discussing St. Paddy's (not Patty's) Day, speaking English like the Irish, speaking Irish/Gaeilge like the Irish, and drinking the night away!
This week on Single Grain
If you're blogging, especially if you're blogging for the SEO perks, get as much SEO benefit out of each post as you can! Here are a few easy-to-tackle ways to do just that.
Revenue & Expenses Of Top 10 Tech Companies [Infographic]
Ever wondered how the top 10 tech companies stacked up against each other – or against your business? This infographic can help you picture exactly how small your business is in the shadows of these giants – but you probably don't mind having their billions of dollars of expenses, either.
Get ready to print this one out – it's a great reference for your next link-building campaign. Spend a couple months checking off one of these tips each day, and watch your links go through the roof!
LinkedIn is a great solution for business-to-business social media interaction. Here are some great tips for you as an individual and for your business.