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Put on your reading glasses – you're up for some heavy-hitting articles today! The relevant keywords are long, longer, and short but worthwhile. In the mix are plenty of details about your Facebook page (and Facebook comments on your site), a few tips for local search, and a few link-building tidbits.
Plus, hear about Google Analytic's newest announcements, how shortened URLs pass PageRank, and the non-Google search engines that are now 30% of the search engine market share!
Why Expectations Factor into SEO Success (via Search Engine Guide)
If you are an SEO starting work with a new client, here's a good article to help both of you understand what to expect.
Facebook Updates Comments Box Plugin With Comment Exporting and Larger News Feed Stories (via Inside Facebook)
Does your site use Facebook commenting? This article also outlines arguments for and against the Facebook comment box, and its newest changes.
10 Awesome Free Tools to Make Infographics (via Make Use Of)
Free infographics? Sign me up!
How to Get Natural In-Content and Editorial Links (via Kaiserthesage)
A lengthy article, including 12 practical steps. Does mentioning an article that mentions Friday Night Links in Friday Night Links cause a wormhole to open somewhere?
Crash Course: Design for Startups (via Paul Stamatiou)
Be prepared to get down and dirty with lots of details about what goes through a designer's head while working – plus a reference section at the end!
How to Build the Perfect Facebook Fan Page, 2011 Edition (via Techipedia)
A visually engaging and all too true reminder of the fact that your Facebook page can age quickly – so keep it up to date!
9 Companies Doing Social Media Right and Why (via Social Media Explorer)
Look at the company most similar to yours, or look at all 9 – the breadth and depth of the analysis is impressive.
Need to choose an email service provider? Here's your guide – I don't know how much more complete it could get!
Short but Worthwhile
Google Clarifies URL Shortening's Impact on SEO (via Search Engine Journal)
What you need to know: most short URLs are treated as 301 permanent redirects and pass on their PageRank to the destination page.
Bing & Yahoo Pass 30% Search Engine Market Share, Hitwise Says (via Search Engine Land)
Follow the link for exact stats – a good reminder that SEO isn't all about Google.
Google Analytics is the Cat's Pyjamas, Announces Multi-Channel Funnels (via Distilled)
Knowing how your site's visitors got there is about to get better – Google Analytics will soon be able to show you multiple steps leading toward your site.
How to turn a boring FAQ page into a sales star (via Success Works SEO Copywriting)
Video AND text about how to help people engage with your FAQ page, and what customers want to see there.
This Week at Single Grain
First off – did you notice the new look? Do you like it? What should we tweak?
Top 25 Marketing Blogs of 2011
If you can never get tired of reading, start subscribing to some of these non-stop, super informative blogs!
5 Apps to Drive Interaction on Facebook
If you want to make Facebook a portal for customers to get in contact and really give you a hand, here are some tools to help you do so.
Facebook News Feed: More Crucial Than Your Fan Page?
Having people engage with your posts on Facebook is almost more important than what's happening on your fan page. If you want to keep reading, this article from Social Media Explorer expands on some ways to use Facebook Insights to measure this engagement.
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One Last Thing
On his Facebook page this week, Peter Jackson posted his first video about the Hobbit – which just started filming! It's like watching special features before the movie even comes out. Who doesn't love Lord of the Rings, and seeing it all come back to life again?