Friday Night Links: Easter Edition

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Happy Easter weekend! I hope you have a chance to enjoy friends, family, and good food. But before that, make sure you're caught up on the latest in the SEO world. Check out some articles about SEO, PPC, and social media, as well as the search engine everyone is always talking about, and a few ways to make your website or blog look its best. And keep scrolling for this week's entertaining viral video!

SEO

Does a Site SEO Itself? (via Daily SEO Tip)
Great conclusion: “SEO isn’t just using spam tactics to push up a website. It is a deeper understanding of how the web works and how to get the most out of this amazing resource.”

What To Do When Your SEO Competition Is Catching Up To You (via Search Engine Roundtable)
Plenty of great strategies to keep your content fresh, and use some pages to piggy-back on the success of your other pages' popularity.

White Hat SEO: It [email protected]$#ing Works (via SEOmoz)
Wow. A long and thoughtful defense of white hat SEO tactics, and what is being said about SEO on the web right now.

PPC

5 Often-Overlooked PPC Tips for Beginners (via Search Engine Watch)
Start with the basics when you're getting into PPC.

PPC for Your Small Business – SMB PPC EBook Review (via Search Engine Journal)
Want a more comprehensive look  at using PPC for your small business? Consider this ebook, or just pick up points mentioned in the review.

What's New About Landing Page Policy? Google Responds (via Traffick)
Did you realize that the landing page policy for AdWords has changed? Here are some great Q&As, directly from Google.

Google

Google Map Maker Rolled Out in US (via Marketing Pilgrim)
Now Google Maps will let anyone highlight the best things about cities or areas they know best.

5 Features I Wish the Google Adwords Keyword Tool Had (via SEO.com)
Will this be an inspiration for Google to improve their tool, or for competitors to up their game?

What's keeping Google up at night? (via Search Engine Guide)
Yes, Google is being threatened – look at how!

Website and Blog Tips

How to Make Your Website Look More Legitimate (via Graywolf's SEO Blog)
Remember, even if you have a corporate blog, that doesn't automatically mean it looks legitimate. Check this list out!

How To Set Fire To Your Blog – In A Good Way (via Outspoken Media)
Not many people blog about the difficulties of blogging for corporations – but here's an honest look at getting burnt out and inspiring yourself again.

Why You Should Never Search For Free WordPress Themes in Google or Anywhere Else(via WPMU.org)
A great look at how spammy the front page of Google really is, especially for particular searches. (note: an article from January, not from this week – but I thought it was especially worth a read)

Social Media

The 6-Step Social Video Exercise Plan for Marketing Executives (via Reel SEO)
Trying to make the leaders of your corporation more available in online media? Here are some ways to make the most of the time they have!

8 Ways to Successfully Sell Using Social Media (via Social Media Examiner)
Build relationships first, sell later. That's the essence of all 8 steps – but they do give you some good ideas for practicalities.

This Week at Single Grain

12 iPhone and Android Apps for Marketers
Do you want to make sure that everything important on your site is accessible at all times? Then you should download some of these apps onto your smartphone!

PPC By The Numbers [Infographic] See the reality of pay-per-click advertising distilled in front of your eyes.

4 Things Every Marketer Should Know
How many lists of “everything you should know” are there? Well, here are four such lists that apply directly to internet marketers.

The Anatomy of a Facebook Page
If you want to know everything about the process of making a Facebook page before you do it, here's the place to turn!

One Last Thing

No matter how much someone tries to bottle the formula for a viral video, there are still outliers. This week, it was a young woman doing convincing animal sounds!

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