The 8 Best Web Analytics Tools of 2011

Everybody's entitled to their opinion, right? Well, how do you start filtering through those opinions to find out what's actually true?

Today we're going to take 8 articles rating web analytics tools within the past year, combine their ratings and recommendations, and find the 8 tools most frequently mentioned. Not to worry – we also have a list of the all 82 tools we found so you can do your own research!

First, the results.

These were widely varied lists. There was no real majority decision – though 5 of them mentioned or recommended Google Analytics, some of the others opposed it relatively forcefully. The rest of the tools got four or fewer mentions. But when you have 82 tools to choose from, the overlap we did get is worthy of mention.

The 8 Best Web Analytics Tools of 2011

  1. Google Analytics (5 mentions, plus 1 negative mention)
    Includes segmentation, customization, and ecommerce tracking. Extend its capabilities with a range of third-party tools and apps. Find some recommendations on tools with these analytic guides.
  2. Piwik (4 mentions)
    A downloadable, open source analytics software with real-time tracking to install on your server. Easy-to-use UI, and you can build your own custom plugins.
  3. Clicky (3)
    Realtime results with powerful segmentation, apps for data on-the-go, and Twitter keyword monitoring. Aspiring to be “the easiest web analytics” with data you can understand.
  4. Coremetrics (3)
    Created to track long-term conversion lifecycles, including repeat visitors and interactions. Owned by IBM.
  5. Crazy Egg (3)
    View a heat-map image of your website, seeing where visitors click and how they use your site, to make good redesign choices.
  6. Omniture (3)
    Powering the Adobe Online Marketing Suite, this tool gives insight into organic and paid search, social media solutions, and drill-down details.
  7. Webtrends (3)
    Measure analytics on mobile sites and apps, compare multiple campaigns, and other statistics.
  8. Yahoo! Web Analytics (3)
    Get insights into the demographics and interests of your visitors, real time data collection, and create custom reports.


To see the full analysis, check out the Google Doc spreadsheet.

Or, if you would prefer, here are all 82 tools mentioned: 4Q by iPerceptions AdWords Campaign Experiments by Google Alterian SM2 Analog AnalyzeWords Attensity AWStats Bing Webmaster Tools Blvd Status Bounce Brandwatch BuzzLogic ChartBeat clickdensity Clickheat ClickTale Clicky Cligs Compete Concept Feedback converseon Coremetrics Crazy Egg CustomScoop Eightfold Logic Ethority Etracker Facebook Insights Feedburner FirstRain Google Analytics Google Webmaster Tools Google Website Optimizer GoStats HitsLink HitTail HootSuite ifbyphone KissInsights Klout LivePerson MindViz Tracker Mint mixpanel Mouse Eye Tracking NextSTAT Omniture onalytica OneStat Optimizely Percent Mobile Piwik PostRank Analytics Radian6 Raven reinvigorate SERPanalytics ShinyStat SiteMeter Snoobi Stat24 StatCounter Topsy Trace Watch Trackur Truviso Tweetreach TweetStats Twitalyzer Twittercounter Unica VisiStat W3Counter Web-stat WebTrends Woopra WordStream Yahoo! Web Analytics

In case you were wondering, many of these tools specialize in analytics of social media tools (especially Twitter and Facebook). Many of the articles cited mentioned the need to decide what statistics you wanted to track, and then find a tool that works for you – many of these tools have a huge overlap, so if you try to compare all the features of each of them, you might have a hard time making a decision!

For more commentary on any of these tools, check the spreadsheet to see which article mentioned them, as the authors were making most recommendations from personal usage. Or just read all 8 articles listed below.


Last but not least, the articles that made it all possible (in no particular order):

  1. Top 10 Website Analytics Tools
  2. 2011 Web Analytics Review Product Comparisons
  3. Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!
  4. 11 Best Web Analytics Tools
  5. Web Stats: Alternatives to Google Analytics (can you tell which article discouraged the use of Google Analytics?)
  6. Web Analytic Tools – Which is Right for You?
  7. 50+ Advanced Web Analytics Tools for Business Use [2010 Edition] (a HUGE list – but not all 82 listed above!)
  8. Web Analytics Tools Comparison

Are there any you think are miscategorized? More you would add to the list? This post and spreadsheet will be updated with any additional suggestions made in the comments!

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