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Unleashing the Potential of YouTube for your Brand

Are your YouTube gaming channel marketing efforts not hitting the high score?

YouTube, the world’s second largest search engine, is a treasure trove of opportunities for game branding and player acquisition. Yet, many gaming businesses find it challenging to create engaging game-related video content, optimize their YouTube gaming channels, or craft effective video game marketing strategies.

Interestingly, the cheat code to success is often not about investing more in production, but understanding your gaming audience better and tailoring your video content to match their gaming preferences and needs.

At Single Grain, we offer strategic YouTube marketing services specifically designed for the gaming industry. We don’t just aim to boost your views or subscribers. Instead, our focus is on delivering tangible results in terms of increased game brand awareness, player engagement, and conversions.

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Expert Approach to YouTube Marketing

At Single Grain, we start by unlocking the desires, preferences, and behaviors of your gaming audience. This comprehensive understanding enables us to craft a bespoke YouTube marketing strategy that aligns with your gaming brand and resonates with your target players.

Next, we concentrate on executing the strategy with precision. From creating captivating game-related video content to optimizing your channel for increased visibility among gamers to employing YouTube SEO tactics for higher rankings in the gaming niche, we manage it all.

Lastly, our strategic use of YouTube advertising, collaborations with gaming influencers, and community engagement techniques ensures a wide reach for your gaming brand, driving more game downloads and in-app purchases.

Key services we provide in our YouTube marketing package for the gaming industry include:

  • Custom YouTube marketing strategy for gaming
  • Video content creation and editing for games
  • Channel optimization for gaming
  • YouTube SEO for gaming
  • YouTube advertising for games
  • Collaborations with gaming influencers
  • Community engagement in gaming communities

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is YouTube marketing, and how can it help my business?

    YouTube marketing, in the context of the gaming industry, is a digital engagement strategy aimed at connecting with a specific audience via gaming-related videos on YouTube. With a staggering user base exceeding 2 billion active gamers monthly, YouTube presents a colossal stage for game developers and publishers to interact with potential players. By crafting engaging and valuable gaming content, these businesses can amplify their game’s visibility, channel gamers to their official sites, and ultimately boost player acquisition and revenue generation.

  • What types of YouTube marketing services do you offer?

    Our gaming-focused YouTube marketing solutions encompass video game trailer creation, gaming channel fine-tuning, gamer audience identification, video game content promotion, and performance analysis. We collaborate with our clients to comprehend their objectives and devise a tailored strategy to fulfill them. Our seasoned team employs cutting-edge strategies and tools to guarantee that our clients’ gaming YouTube channels are primed for victory and their gaming content reaches the intended audience.

  • How do you measure the success of a YouTube marketing campaign?

    In assessing the performance of a YouTube marketing strategy for your gaming venture, we employ a diverse range of indicators. These include the number of views, duration of watch time, level of engagement, click-through rate, conversion rate, and the revenue generated. By meticulously monitoring these metrics, we can identify the strengths of your campaign and fine-tune areas that need enhancement to boost its overall efficacy. We ensure our clients are consistently updated with comprehensive reports and valuable insights regarding the progress of their YouTube marketing initiatives in the gaming industry.

  • How much does it cost to hire a YouTube marketing agency?

    The investment involved in partnering with a gaming-focused YouTube promotion agency can fluctuate, largely influenced by the extent of the project and the proficiency level demanded. Here at our agency, we provide tailored pricing structures that align with the unique requirements of every client. We collaborate with gaming businesses of varying scales and financial capabilities to formulate a strategy that matches their objectives and resources. To kickstart this process, we extend a complimentary consultation to explore your gaming enterprise and how we can assist you in accomplishing your YouTube promotion targets.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Brand Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming Brand Visibility