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Unlock Your Website's Potential with Data

Are you spending countless hours monitoring your SaaS application’s performance but still unable to seize the growth opportunities? It’s a challenge that many SaaS businesses face. You have a software solution, and you understand the importance of tracking its performance, but making sense of all the data and using it to make actionable decisions can be overwhelming.

That’s where web analytics services step in. A robust web analytics strategy allows you to measure, collect, analyze and report web data to understand and optimize your digital presence, providing you with a comprehensive overview of your application’s performance.

At Single Grain, we understand web analytics like the back of our hand. With decades of collective experience, vast industry knowledge, and a deep understanding of SaaS metrics, we can help you to make data-driven decisions that propel your software solution forward.


Specializing in Data-Driven Web Analytics

Single Grain’s web analytics services are designed to empower your SaaS business with data-driven insights for strategic decision making. We approach analytics from a comprehensive perspective, delving deeper than surface-level data to provide meaningful insights and recommendations tailored to your SaaS model.

We scrutinize user behavior, SaaS user experience, engagement metrics, and other key performance indicators (KPIs) to pinpoint opportunities. Our experts translate these insights into actionable tasks, leading to data-driven enhancements to your software interface and marketing strategy, ultimately driving user growth and revenue.

Recognizing that every SaaS business is unique, we offer personalized web analytics strategies that align with your business objectives and user preferences. We don’t believe in a one-size-fits-all approach.

Single Grain’s web analytics services for SaaS include:

  • Data collection and processing
  • Behavioural analysis
  • Conversion rate optimization
  • Customized reports and dashboards
  • Performance tracking and analysis
  • Competitor analysis
  • Implementation of tracking codes
  • User experience analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

AI Impact on Clicks, Google's Publisher Conflict & Strategy

This video explores AI's impact on organic search, highlighting insights from experts like Neil Patel. It discusses AI content's effects on traffic, Google's countermeasures, and the integrity of its search ecosystem. The series offers actionable marketing advice from seasoned entrepreneurs, targeting professionals seeking to enhance their strategies.

Learn More About The Work We’ve Done

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Unlock Data Insights