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Unlock Hidden Insights for Seamless Growth

Is your SaaS company missing out on growth opportunities due to lack of critical data insights?

Poorly managed and analyzed data often lead to inaccurate marketing strategies, prevent SaaS businesses from measuring true performance, and deter the uncovering of hidden revenue opportunities. An exceptional web analytics agency can change all this around.

At Single Grain, we believe in the transformative power of data-driven decisions. We can help you interpret and utilize your data to unlock hidden growth opportunities — improving performance, conversions, and user experiences in your software solutions.

Our seasoned analytics experts have the experience and knowledge to delve deep into your data and uncover insights that drive growth. We at Single Grain don’t just present the data — we interpret it in ways that align with your strategic objectives in the SaaS market.


Revolutionize Your Business with Single Grain

Choosing Single Grain as your web analytics agency means entrusting your SaaS metrics to some of the best minds in the industry. We decipher the stories behind your user engagement and churn rates, presenting actionable insights that can drive strategic decision-making.

Our data-driven strategies are more than just capturing and presenting numbers. We lay out a comprehensive roadmap that ties your digital activities back to your SaaS business goals. We ensure your data tells the story that matters most — the story of your user growth and retention.

With meticulous data analysis, we at Single Grain have helped SaaS businesses gain valuable customer insights, optimize marketing strategies, and consequently improve bottom-line profits.

Our Web Analytics services include:

  • Data Collection Strategies
  • Custom Analytics Audits
  • Data Visualization
  • KPI Identification
  • Conversion Tracking & Optimization
  • Performance Report & Insights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

AI Impact on Clicks, Google's Publisher Conflict & Strategy

This video explores the impact of AI on organic search traffic, with insights from experts like Neil Patel and Eric Siu. It discusses AI-generated content's effect on clicks, Google's countermeasures, and the reliability of its citation system. The talk also covers Google's small-scale testing approach to preserve its search ecosystem. The video, part of a series offering marketing advice, features practical tips from successful entrepreneurs.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • Why should I consider a specialized web analytics agency instead of handling it in-house?

    Grasping the intricacies of web analytics can be a daunting task, especially when it involves mastering various tools, strategies, and algorithms. This is where a specialized agency, with a focus on web analytics for SaaS businesses, can make a significant difference. Such an agency possesses the requisite expertise and resources to navigate this labyrinth of complexity, freeing up your precious time. They ensure the implementation of the most potent methods to monitor, scrutinize, and leverage your web data. Moreover, a proficient agency remains in sync with the latest shifts and advancements in web analytics, providing you with a competitive edge.

  • How can a web analytics agency help improve my website's performance?

    A web analytics agency, in the context of the SaaS industry, does more than just gather rudimentary data. They dive deep into your software service’s online data to reveal practical and valuable insights. These insights are pivotal in enhancing your software’s performance, refining user interaction, and boosting user acquisition. By comprehending user behavior, the agency can devise and execute modifications that resonate with your users’ requirements and inclinations. The overarching objective is to amplify your software’s online visibility and propel the growth of your SaaS business.

  • What kind of data can a web analytics agency provide?

    A SaaS-focused web analytics agency is equipped to deliver an all-encompassing analysis of your software service’s online performance. This includes a deep dive into user data, such as demographics and behavioral patterns, coupled with specifics about the devices and browsers they employ. The agency also sheds light on the origins of your site’s traffic and identifies your most sought-after content. By closely monitoring crucial performance indicators like bounce rate, conversion rate, and average session duration, they offer valuable insights. These metrics serve as a compass, directing your SaaS business strategies towards success.

  • Can a web analytics agency help me understand my competition better?

    Indeed! A partner specializing in web analytics can deliver a competitive analysis that empowers you to comprehend your standing in the SaaS marketplace. By scrutinizing your rivals’ digital footprint, website visitor patterns, and client interactions, they can reveal potential avenues for growth and risks. This crucial understanding can aid you in making tactical choices to surpass your competitors and secure a more significant portion of the market.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Strategy

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Strategy