We Have Driven Impact At

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Unleash the Potential of Traveler-Generated Content

Are you finding it difficult to spark genuine interaction and establish a dedicated following for your travel brand?

It’s a well-known fact that every travel brand aspires to engage in meaningful dialogues with its audience, to enhance trust and cultivate brand loyalty. However, it can be quite a challenge to infuse your brand with a human touch and establish that crucial emotional bond. Creating authentic and relatable content that resonates with your audience is essential, but not always easy.

The game-changer could be traveler-generated content (TGC). This not only fortifies your travel brand community but also optimizes your SEO, and boosts booking conversion rates. However, for it to be effective, you need a robust TGC strategy that includes high-quality visuals and personal anecdotes to truly engage your audience.

That’s exactly where we at Single Grain come in. As a premier TGC agency, we can design a comprehensive TGC strategy for your travel business, tailored to your specific needs and goals.


Experts in High-Performance Travel-Based User Generated Content Campaigns

Single Grain’s team of seasoned professionals excels in crafting innovative travel-focused UGC campaigns that connect with your audience, generate significant engagement, and strengthen your brand’s presence.

We accomplish this by inspiring your audience to share their unique travel stories with your brand, making them an integral part of your brand’s journey. Our tactics are guided by robust data analysis, ensuring precision and relevance for your specific audience. By utilizing the most suitable platforms and promoting high-quality user-generated content, we effectively enhance your brand’s credibility and authenticity in the travel industry.

Moreover, beyond designing successful campaigns, we consistently track and adapt to the dynamic digital travel environment. This ensures your UGC strategy remains current and continues to deliver impactful results.

Single Grain’s travel-centric UGC services encompass:

  • Travel-focused UGC content strategy and implementation
  • Optimization of UGC platforms for travel industry
  • Monitoring and moderation of travel-related UGC
  • Analytics and reporting of travel UGC
  • Management of legal rights for travel UGC
  • Practical steps for building a UGC portfolio and mastering content creation skills
  • Recommendations for tools and resources, such as Canva for media kits and social media aggregators for collecting content
  • Strategies to encourage audience interaction and foster a community

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Learn More About The Work We’ve Done

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Boost Engagement

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Boost Engagement