We Have Driven Impact At

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Unleash the Potential of Customer-Driven Content in SaaS

Are you finding it difficult to stimulate genuine interaction and establish a devoted user base for your SaaS platform?

It’s a common aspiration for every SaaS company to have an ongoing dialogue with its users, enhancing trust and nurturing user loyalty. However, it can be a daunting task to personalize your software solution and establish that crucial emotional bond.

The game-changer can be user-generated content (UGC). This not only fortifies the user community of your SaaS platform but also optimizes SEO, and escalates conversion rates. However, for it to be effective, a robust UGC strategy is essential.

That’s exactly where our expertise at Single Grain comes into play. As a leading digital marketing agency specializing in UGC, we can design a comprehensive UGC strategy for your SaaS business, tailored to meet your specific needs and objectives.


Experts in High-Performance User-Generated Content Strategies for SaaS

At Single Grain, our team of SaaS specialists excel in crafting innovative User-Generated Content (UGC) campaigns that resonate with your user base, stimulate significant engagement, and enhance your software’s visibility.

We achieve this by motivating your users to share their unique experiences with your software, making them an integral part of your brand narrative. Our methodologies are rooted in data, ensuring precision and relevancy for your target audience. By utilising the appropriate platforms and fostering high-caliber user-generated content, we effectively strengthen your software’s credibility and authenticity.

Moreover, we don’t just create successful campaigns, we consistently track and adapt to the rapidly evolving SaaS landscape. This guarantees your UGC strategy remains current and continues to deliver impactful results.

Single Grain’s UGC services encompass:

  • Strategy formulation and execution for UGC content
  • Optimization of UGC platforms
  • Monitoring and moderation of UGC
  • Analytics and reporting on UGC
  • Management of UGC legal rights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Learn More About The Work We’ve Done

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify SaaS Engagement

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify SaaS Engagement