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Maximizing Twitter Ads Potential

Struggling with underperforming Twitter ad campaigns in the consumer goods sector?

Perhaps you’re investing in Twitter advertisements for your consumer products, but not seeing the return you anticipated. Maybe your ads seem to be getting lost in Twitter’s bustling marketplace of tweets, barely making a ripple. It could even be that the increasing complexity of Twitter’s ad platform is overwhelming and confusing, leading to less than ideal campaign designs for your consumer goods.

But worry not, with a skilled and strategic approach to Twitter ads management and optimization, you can transform those challenges into opportunities for growth in the consumer market. By employing data-backed strategies and fine-tuned targeting, your Twitter ads can attract the right consumer audience and achieve your desired outcomes.

At Single Grain, we specialize in Twitter Ads consulting services that can help you navigate Twitter’s dynamic advertising platform and maximize your ad performance in the consumer goods industry.


Your Twitter Ads Success with Single Grain

Our Twitter Ads consulting service is designed to yield the best results for your consumer-focused business. We delve into the data, unearthing profound insights about your audience and the consumer market, then use these insights to craft highly targeted and compelling ads that resonate with your potential customers.

At Single Grain, we understand that every consumer-oriented business has unique needs and goals. As such, we provide a fully customized approach to all our clients, as we believe that a one-size-fits-all strategy rarely works in the consumer industry. We combine this tailor-made approach with our deep knowledge of the Twitter Ads platform and advanced strategies to deliver optimum results.

Our goal is not just to assist you with the daily management of Twitter Ads, but to equip you with the valuable insights and recommendations you need to constantly improve your Twitter Ads performance in the consumer market.

Our major Twitter Ads consulting services include:

  • Twitter Ads account setup and optimization
  • Audience segmentation and targeting
  • Creative and copy development
  • Performance analysis and reporting
  • Continuous testing and optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing, emphasizing a full-funnel approach and the importance of impression-based channels for long-term growth. They explore moving ads from conversion-based to also cover consideration and awareness phases, creating distinct audiences for better outcomes. The discussion also addresses attribution challenges, the unreliability of data, and the need for full-funnel marketing amidst limited attribution. They examine longer sales cycles, the questionable value of business coaches, limitations of platforms like Facebook and Google, and stress the importance of analytics and patient investment in top-of-funnel campaigns to navigate modern marketing complexity for sustainable growth.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach to Twitter Ads consulting different from others?

    As consultants specializing in Twitter Ads, we’re far from ordinary. Our expertise spans years of managing Twitter Ad campaigns for a diverse array of businesses, from budding startups to established global brands, particularly in the consumer industry. We firmly reject the concept of a universal strategy, instead, we rely on a data-centric approach to customize our strategies to align with your distinct business objectives and needs. We keep our fingers on the pulse of the ever-evolving trends in Twitter Ads to guarantee your campaigns are consistently delivering peak performance. We comprehend the unique characteristics of Twitter’s user base and are adept at harnessing this understanding to your benefit.

  • How do Twitter Ads differ from other social media advertising platforms?

    Twitter Ads hold a distinctive edge in leveraging real-time happenings and trending topics, a feature that’s particularly beneficial in the consumer industry. The Twitter community is characterized by high engagement levels, and the platform’s fast-paced dynamics enable businesses to establish immediate connections with their desired consumer base. Moreover, Twitter tends to attract a more sophisticated and well-informed audience compared to other platforms. However, crafting a triumphant Twitter Ad campaign necessitates profound knowledge of the platform’s exclusive characteristics and user conduct, an area in which we excel and offer expert consultation.

  • What are the key considerations when launching a Twitter Ads campaign?

    Initiating a successful Twitter ads campaign begins with a deep comprehension of your consumer base and the establishment of clear goals. Are you aiming to increase visits to your website, stimulate lead generation, or elevate your brand’s visibility within the consumer industry? Each objective necessitates a unique strategy. It’s crucial to understand the conversations your audience is having on Twitter, hence the importance of precise keyword targeting. Moreover, creating compelling content that captures attention amidst the rapid flow of a Twitter timeline is essential. Lastly, continuous tracking and fine-tuning of your ads are instrumental in ensuring their effectiveness. We are here to guide you through these complex processes with proficiency.

  • How much should I budget for Twitter Ads consulting services?

    The investment required for Twitter Ads consulting can fluctuate based on the scale of your consumer-focused business, your ambitions, and the extent of your promotional campaign. We provide bespoke services that align with your unique requirements, guaranteeing you receive maximum value from your investment. We’ll collaborate with you to devise a strategic blueprint that accommodates your budget and meets your marketing objectives. For a personalized proposal tailored to the consumer industry, don’t hesitate to connect with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Twitter Presence

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Twitter Presence