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Unleash Your Brand's Potential with TikTok Ads

Are you finding it challenging to engage and grow your student base on TikTok?

You’re not alone – creating original, educational content that stands out in TikTok’s sea of viral challenges, memes, and trending videos can feel like a monumental task, especially without expert guidance. What’s more, as ad spaces become more crowded, many online education platforms find it increasingly difficult to target and reach their ideal learners, let alone convert views into course enrollments.

But TikTok, with its rapidly expanding and highly engaged user base, presents a golden opportunity for online education providers to connect on a deep level with a largely untapped market of eager learners. Your solution? Partnering with an experienced TikTok ads agency.

At Single Grain, we have the knowledge and resources to turn your TikTok ad campaign into a viral educational phenomenon. With our innovative approach to content development, expert knowledge of the platform’s algorithms, and extensive experience in data-driven audience targeting, we’re equipped to help you navigate TikTok’s unique landscape and propel your online education platform towards unprecedented growth.


Single Grain's Expertise in TikTok Advertising

At Single Grain, we specialize in crafting tailored TikTok advertising campaigns for online education providers. Our approach is rooted in thorough research and strategic planning. We begin by understanding your unique educational brand, your goals, and the specific demographic you aim to reach. We then construct a bespoke TikTok advertising campaign that not only resonates with your prospective students, but also aligns with your institution’s objectives.

Next, we utilize our vast experience in educational content creation and A/B testing to ensure your ads not only capture attention but also inspire enrolment. Our captivating designs and persuasive ad scripting are backed by data, promising you higher student engagement and improved enrolment rates.

Lastly, we provide actionable insights and analytics at every stage, empowering you to make informed decisions and optimize your campaign for maximum ROI. At Single Grain, we strive to make your online education brand not just seen, but remembered.

Our TikTok ad services for online education include:

  • Strategic campaign planning
  • Educational content creation
  • Targeted ad placement
  • Performance-based A/B testing
  • Data-driven analytics and insights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Implications of TikTok Ban for Advertisers; Google's Boost from Update

Neil and Eric discuss TikTok's potential ban, its $16-100 billion valuation, the chance of acquisition, and implications for influencers and marketers. They cover Google's update aiding travel/hotel sectors, Bernie Sanders' four-day work week proposal, term and age limits for politicians, their limited Facebook knowledge, changes in the election year, and critique an Advil ad for exploiting woke ideology and unethical marketing practices.

Learn More About The Work We’ve Done

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    Increasing Free Quote Submissions on Homepage by 95%

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    31.4K More Clicks and 3.08M More Impressions

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    Spend and Leads Increased While Earning a More Efficient CPA

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    454% Growth in Google Ads Revenue After Account Restructure.

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    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

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    +193% Increase in Monthly Sign Ups

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    300% Increase in BOFU ROAS after switching to programmatic

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What services does your TikTok ads agency provide?

    As your dedicated partner in the online education sector, we provide comprehensive solutions to harness the potential of TikTok advertising for your educational institution. Our offerings encompass everything from establishing your account, crafting compelling ads, pinpointing your target audience, fine-tuning your campaigns, to monitoring their success. Additionally, we offer expert guidance to help you formulate a victorious TikTok advertising approach that aligns seamlessly with your educational objectives.

  • How do TikTok ads differ from other social media advertising?

    In the realm of online education, TikTok ads offer a distinctive advantage by effectively connecting with the elusive Gen Z demographic, a group notoriously challenging to engage via traditional platforms. These ads present a variety of innovative formats, such as in-feed promotions, sponsored hashtag challenges, and branded effects. These tools empower educational institutions to tap into their creativity, fostering a dynamic interaction with their audience and sparking interest in novel, educational pursuits.

  • How much should I budget for TikTok ads?

    The investment required for TikTok advertisements can fluctuate based on elements like ad design, audience selection, and bid approach. As an agency specializing in TikTok ads for the online education sector, we collaborate with you to establish feasible budget plans aligned with your educational goals and offer clear-cut pricing for our services. Additionally, we provide continuous campaign refinement to guarantee you’re maximizing the value of your advertising expenditure.

  • What results can I expect from TikTok advertising?

    Advertising on TikTok can amplify your online educational platform’s visibility, drive more visitors to your website, and foster increased interaction with your intended learners. As a TikTok ads agency specializing in the online education sector, we leverage data-informed strategies to fine-tune your campaigns for peak efficacy and monitor crucial indicators such as impressions, clicks, and learner conversions. Collaborating with us, you can anticipate a marked enhancement in your TikTok ad performance over time.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Education Reach

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Education Reach