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Unlock the Full Potential of Your Software Business

Are you struggling to connect with your target audience or perhaps your software products are not reaching their full market potential?

Having a great software product is just the starting point. In today’s hyper-competitive digital world, a solid and sound marketing strategy is a crucial element to stand out. If you’re not actively marketing your software effectively, you risk losing out to competitors.

Curing this problem requires the assistance of professionals, experts who have in-depth knowledge and experience in the software industry. The answer is a specialized agency who can craft an ingenious marketing strategy tailored to your needs.

Enter Single Grain, the go-to software marketing agency for businesses. We understand your pain points and capabilities, and have the expertise to devise highly effective marketing strategies specifically for the software industry.


Turning Problems into Opportunities with Single Grain

Here at Single Grain, our speciality lies in our unique, data-fueled approach to software marketing. Our team of experts are adept at identifying untapped markets, optimizing your brand’s online presence and boosting ROI.

We prioritize understanding your software product and its uniqueness, and then position it in a way that resonates with your target audience. By harnessing the power of sophisticated analytical tools and marketing strategies, Single Grain focuses on transforming your challenges into opportunities.

We don’t just focus on short-term results, but also establish a sustainable growth plan that ensures your software products stay relevant and competitive in the market!

Our comprehensive suite of software marketing services include:

  • Strategic marketing planning
  • Data-driven market research
  • SEO and content marketing strategies
  • Conversion rate optimization
  • Social media advertising & management
  • Email marketing campaigns

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out from other software marketing agencies?

    We pride ourselves on our deep understanding of the software industry, working with both enterprise-level software clients and burgeoning startups. Our team of seasoned professionals leverages a mix of digital marketing best practices, innovative growth strategies, and data-driven insights to design a marketing plan tailored to your specific business needs. We keep our finger on the pulse of the tech industry, staying updated with the latest software marketing trends and using our insider knowledge to keep you ahead of the competition.

  • How does marketing for software companies differ from traditional business marketing?

    Traditional business marketing has a range of objectives, from promoting sales and acquiring email leads to increasing brand visibility. Software company marketing, on the other hand, is primarily focused on one overarching goal: persuading potential customers to try or purchase your software product. Every marketing effort invested is directed towards achieving this singular objective.

  • What are the most effective marketing channels for software companies?

    The best marketing channels for your software company depend heavily on your specific product and target audience. Our team will diligently identify the ideal platforms for your business growth, focusing on where your potential customers are most likely to engage. We utilize our extensive experience and continually updated data to make informed decisions about marketing channels that will offer you the best return on investment and a solid pathway to increased monthly revenue.

  • How much do I need to budget monthly for effective software growth marketing?

    There’s no one-size-fits-all answer to this as it depends largely on your company’s size, objectives, and budget. We will carefully craft a proposal that outlines how much you should ideally allocate towards attracting and securing new users through digital marketing. To understand what this would look like for your business, feel free to reach out for a free consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us