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Maximizing Your Social Media Presence

Are you finding it difficult to maintain a vibrant, engaging presence on social media platforms for your hotel?

In this fast-paced digital era, it’s a real challenge to balance the demands of 24/7 social media management with your other hotel operations. Regularly posting captivating content, responding to guest reviews and messages, staying on top of the latest travel trends, and deciphering analytics can become overwhelming.

But there’s a solution: outsourcing your hotel’s social media management. With the right team at the helm, you can enhance your online visibility, engage with your guests more effectively, and ultimately drive bookings and growth.

That’s where Single Grain comes in. As a leading digital marketing agency, we understand the unique dynamics of the hospitality industry and can craft and execute a winning social media strategy tailored to your hotel’s needs.


Expert Social Media Management

At Single Grain, our number one priority is to help your hotel reach its full potential. With us managing your social media presence, you can expect a comprehensive and strategic plan aimed at enhancing your hotel’s online visibility and guest engagement.

We begin by understanding your hotel’s unique charm and your guests’ preferences, then craft captivating content that not only resonates but also encourages interaction. Additionally, our analytics-driven approach ensures we’re adapting and improving the strategy based on real-time feedback and trends in the hospitality industry.

Partnering with Single Grain allows you to tap into an expert team dedicated to social media success in the hotel industry, freeing you to focus on providing exceptional guest experiences.

Our core social media management services for hotels include:

  • Content creation and curation
  • Guest engagement
  • Social media analytics
  • Sponsored post strategies
  • Community management

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

In episode #2642, we discuss our recent experiments and findings, sharing our success with posting on social media platforms based on Twitter engagement. We also talk about hiring coaches, text-based content on LinkedIn, AI-assisted content creation, and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How do your social media management services differ from others available in the market?

    Our suite of services includes a distinctive fusion of industry knowledge, inventive strategies, and personalization, specifically designed for the hotel industry. Our team is made up of social media mavens who have mastered the nuances of various platforms – from the titans like Facebook and Instagram to rising stars like TikTok. We reject the notion of generic, one-size-fits-all strategies. Instead, we meticulously craft our approach based on your hotel brand, your target guests, and your unique goals. We also stay abreast of the latest trends and algorithm shifts to ensure your hotel’s social media presence is always leading the pack, engaging with your audience in a way that resonates and creates lasting connections.

  • How does social media management for businesses differ from personal social media use?

    Hotel social media management services are a strategic, data-driven approach designed to elevate brand visibility, guest engagement, and booking conversions. This is not simply about posting content on social media as one might do for personal use. It necessitates a profound comprehension of diverse platforms, guest behaviors, analytics, content crafting, and promotional strategies. The ultimate objective is to foster meaningful interactions that fuel hotel growth. It’s an intricate blend of art, grasping the nuances of guest interaction, and science, harnessing data for informed decision-making.

  • What social media platforms do you recommend for my business?

    The selection of social media channels is intrinsically tied to your unique hotel business, your guest demographics, and your set goals. Our team will collaborate intimately with you to comprehend these elements and propose the most fitting platforms. We take into account factors such as the age, location, and interests of your potential guests, the distinctiveness of your hotel amenities and services, and the type of engagement you desire with your clientele. Be confident, our recommendations are underpinned by data and stem from our extensive experience in managing social media for the hospitality industry.

  • What is the expected budget for effective social media management services?

    Identifying an exact cost for social media management services in the hotel industry can be challenging, as it’s contingent on the scale of your hotel, your specific objectives, and the extent of the services needed. Nonetheless, we are devoted to delivering clear and economical solutions. We’ll collaborate with you to devise a custom proposal that delineates the investment needed to attain your social media goals. Keep in mind, it’s not about allocating a larger budget, but investing intelligently. For a complimentary consultation, don’t hesitate to contact us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Hotel Branding

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Elevate Hotel Branding