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Maximizing Your Social Media Presence

Are you finding it difficult to maintain a consistent, engaging presence on social media platforms while managing your SaaS business?

In this fast-paced digital age, it’s challenging to juggle the demands of round-the-clock social media management along with your other responsibilities like software development, customer support, and system updates. Posting content regularly, responding to comments and messages, keeping track of the latest tech trends, and understanding analytics can become overwhelming.

But there’s a solution: outsourcing social media management. With the right team to take charge, you can increase your online visibility, engage your audience effectively, and ultimately drive growth for your SaaS business.

That’s where Single Grain comes in. As a leading digital marketing agency, we understand the unique challenges of the SaaS industry and the social media landscape. We can create and implement a winning strategy tailored to your business.


Expert Social Media Management

At Single Grain, our number one priority is to help you achieve your SaaS business goals. With us overseeing your social media accounts, you can expect a robust and strategic plan aimed at increasing your software’s visibility and user engagement.

We start by understanding your SaaS model and your target audience, then craft compelling content that resonates with software users and encourages interaction. Additionally, our analytics-driven approach ensures we’re adapting and improving the strategy based on real-time data from your social media platforms.

Partnering with Single Grain gives you access to an expert team dedicated to social media success in the SaaS industry, allowing you to focus on other critical aspects like product development and customer support.

Our core social media management services include:

  • Content creation and curation tailored to SaaS
  • Audience engagement with potential software users
  • Social media analytics to track your software’s online performance
  • Sponsored post strategies for software promotion
  • Community management for your software users

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How do your social media management services differ from others available in the market?

    Our SaaS-focused approach combines deep understanding, innovation, and personalization. Our squad consists of digital communication experts who are well-versed in various social media platforms – from the titans such as Facebook and Instagram, to rising stars like TikTok. We reject the notion of generic strategies. Instead, we shape our tactics around your brand’s unique identity, your target demographic, and your specific goals. We also stay abreast of the newest trends and shifts in algorithms to guarantee your digital presence is consistently leading-edge, engaging your audience in a significant manner.

  • How does social media management for businesses differ from personal social media use?

    Managing social media for a SaaS business is a meticulous, data-informed approach designed to amplify brand presence, foster engagement, and boost user acquisition. This isn’t merely about personal use; it necessitates a comprehensive grasp of diverse platforms, user behaviors, analytical tools, content generation, and promotional strategies. The objective extends beyond mere content sharing; it’s about crafting impactful interactions that propel business expansion. It’s a harmonious blend of art, appreciating the nuances of human communication, and science, utilizing data to guide decision-making.

  • What social media platforms do you recommend for my business?

    The selection of social media channels hinges on your unique SaaS business, your intended market, and your set goals. Our team collaborates intimately with you to comprehend these elements and propose the most fitting channels. We take into account variables like the age range, interests, and behaviors of your potential users, the characteristics of your software solution, and the type of engagement you desire with your clientele. You can be confident that our recommendations are backed by data and grounded in our extensive expertise in managing social media for SaaS companies.

  • What is the expected budget for effective social media management services?

    Assigning an exact cost can be challenging as it significantly hinges on your company’s scale, objectives, and the extent of the SaaS solutions needed. Nonetheless, we are dedicated to offering clear and cost-efficient services. We’ll collaborate with you to devise a tailored proposal that delineates the investment needed to accomplish your social media management goals. Keep in mind, it’s not about allocating more resources, but rather, deploying them judiciously. For a complimentary consultation, don’t hesitate to connect with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate SaaS Visibility

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate SaaS Visibility