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Boosting Brand Engagement Through Community Management

Are you finding it challenging to stimulate engagement on your financial institution’s social media platforms?

Having a large number of followers doesn’t necessarily translate into high engagement rates or a flourishing online community. To truly leverage your social media marketing in the finance sector, you need a dedicated strategy for community management. Because here’s the reality – social media isn’t just about broadcasting financial news and updates anymore, it’s about fostering conversations and building relationships with your clients and stakeholders.

We, at Single Grain, understand the unique challenges of the finance industry. Our social media community management services aim at building a loyal community for your financial brand, amplifying positive experiences, and addressing any potential issues promptly, before they escalate. We’re here to help you navigate the digital landscape of finance, ensuring your social media presence is not just robust, but also engaging and compliant.


Effective Social Media Community Management with Single Grain

Our approach to social media community management in the finance sector begins with a comprehensive understanding of your audience and your brand’s unique voice. We make it our mission to ensure that your financial institution’s voice remains consistent across all social media platforms.

We implement strategies to stimulate engagement, facilitating meaningful conversations that resonate with your brand and your followers. Our team leverages its expertise to transform those engaged followers into brand advocates, by providing value with timely and relevant financial content.

Our data-driven approach allows us to track, measure and refine your community management strategy in order to meet your financial institution’s needs.

Single Grain’s Social Media Community Management services for the finance industry include:

  • Social Listening and Monitoring
  • Brand Advocacy Building
  • Content Planning and Distribution
  • Engagement and Response Management
  • Community Growth and Development
  • Performance measurement and insights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

In episode #2642, we discuss our recent experiments and findings, sharing our success with posting on social media platforms based on Twitter engagement. We also talk about hiring coaches, text-based content on LinkedIn, AI-assisted content creation, and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is unique about your social media community management services?

    Our suite of offerings extends much further than simply generating posts and replying to feedback. We concentrate on cultivating and fostering a dedicated community that resonates with your financial brand. Our expertise spans a wide range of business types, from burgeoning startups to established multinational financial institutions. Our methodology is bespoke and steered by data, implying that we leverage financial insights and analytics to shape our strategies. Moreover, we stay abreast of the newest trends and breakthroughs in social media and finance, guaranteeing your community management remains at the forefront of innovation.

  • How does social media community management differ from standard social media marketing?

    While social media marketing in the finance sector primarily concentrates on amplifying your financial brand and services, social media community management is about nurturing a dynamic, engaged community around your financial brand. It entails more than just broadcasting messages; it’s about sparking meaningful dialogues, addressing inquiries and feedback, managing digital reputation, and transforming your followers into dedicated brand champions. The fundamental objective is to create a reciprocal communication channel between your financial brand and its audience.

  • Which social media platforms do you cater to in your community management services?

    We recognize that diverse financial audiences frequent various social platforms, each fostering unique interactions and demographics. As such, we provide community management services tailored to the financial industry across all key social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and beyond. Our team excels in crafting strategies that leverage the distinct characteristics of each platform, ensuring your financial brand maintains a consistent voice and message across all channels.

  • What kind of budget should I set aside for effective social media community management?

    Quantifying an exact budget for social media community management services can be challenging, given the unique factors such as your financial institution’s scale, goals, and the existing state of your digital presence. Our team is committed to collaborating with you to create a bespoke plan that delineates the ideal investment for reaching your objectives. We guarantee that each dollar allocated will be directed towards cultivating a dynamic, interactive online community centered around your financial brand. To kickstart your journey with a complimentary consultation, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Engage Finance Community

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Engage Finance Community