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Unlock Your Social Media Potential

Are your social media efforts not driving the property inquiries and client engagement you had hoped for?

In today’s competitive real estate market, a well-strategized social media presence is crucial for showcasing properties and connecting with potential buyers. If your current strategy is underperforming, it may seem like a daunting task to identify the root of the problem.

The solution? A comprehensive social media audit. This process delves into the complexities of your social media performance, highlighting the strengths and weaknesses, and providing actionable insights for improvement. It’s like a property inspection, but for your online presence.

Why trust Single Grain? With years of experience and a team of experts under our belt, we provide tailor-made social media audit services that cater to your real estate business-specific needs. We are committed to deciphering your social media metrics to develop a robust strategy that helps you meet your goals and beyond, just like finding the perfect property for your clients.


Specializing in Comprehensive Social Media Audits

At Single Grain, our social media audits for real estate businesses go beyond the surface level. We delve deep into your social media data to gain insights into your current efforts, identify missed opportunities and refine your strategy for maximum impact in the property market.

Our teams optimize your social media profiles to ensure they are engaging and consistent with your real estate brand convention. We also assess your audience engagement trends to understand what property-related content resonates best with your audience, helping to shape a more targeted content strategy.

With Single Grain, you’re not only getting an audit; you’re getting a roadmap to success in the real estate industry. We provide detailed recommendations for improving performance across all aspects of your social media campaigns, ensuring positive results and maximum ROI for your property business.

Our social media audit services for real estate include:

  • Audience analysis
  • Content review
  • Profile optimization
  • Competitive benchmarking
  • In-depth recommendations

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

2024 Marketing Statistics Insights

Neil and Eric analyze changes in organic social media reach across 15,000 profiles over three years, covering declines, effects of external links, importance of short-form videos, comments' impact on engagement, and posting frequency. They discuss external links' effects, current effectiveness of organic reach, and engage in strategic social media marketing, including optimal posts per day and trends in platforms leading in users and organic traffic. They explore content marketing strategies, highlighting content quality and industry success stories, like Patrick Campbell's YouTube channel, offering insights for marketers navigating social media evolution.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What exactly is a social media audit service?

    A social media audit service, in the context of the real estate industry, is a thorough assessment of your property brand’s footprint across various social media platforms. It scrutinizes your digital marketing strategy, gauges your online performance, uncovers potential growth areas, and delivers actionable steps for enhancement. By conducting a social media audit, we can assist you in discerning what’s resonating, what’s falling short, and where you can fine-tune for superior outcomes. It’s not merely about tallying followers or likes; it’s about comprehending your audience’s needs, fostering engagement, and measuring the overall influence of your social media initiatives on your real estate business.

  • How does a social media audit service benefit my business?

    A social media audit service offers indispensable knowledge about your digital marketing approach, particularly in the context of the real estate industry. It uncovers the robust and fragile aspects of your strategy, illuminates areas ripe for expansion, and reveals possible risks. Leveraging this understanding, we can assist you in making informed decisions to enhance your online visibility, interaction, and overall business development in the property market. Bear in mind, social media is a potent instrument for engaging with potential homebuyers and investors, and an audit guarantees you’re maximizing its capabilities.

  • What does a social media audit service typically include?

    Our social media audit service, tailored specifically for the real estate industry, encompasses a detailed analysis of your online profiles, property-related content, audience interaction, and performance data across various social media platforms. We scrutinize the uniformity of your brand’s digital footprint, the pertinence and impact of your property listings and posts, the degree of engagement with potential buyers, sellers, and investors, and the performance indicators of your social media channels. This all-encompassing assessment is then followed by practical suggestions for enhancement. Our objective is to equip you with a strategic blueprint for success that aligns seamlessly with your real estate business goals.

  • How often should I consider using a social media audit service?

    We advocate for the execution of a social media audit at a minimum annually, though more regular audits can prove advantageous, contingent on your real estate objectives and the rate of evolution in your sector. For instance, if you’re unveiling new properties, penetrating fresh markets, or fine-tuning your operational blueprint, a more frequent audit could be advantageous. Nevertheless, a yearly audit offers a robust basis for comprehending your social media efficacy and devising your strategy for the forthcoming year.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Property Visibility

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify Property Visibility