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Frustrated with Your Small Business SEO Performance?

Are you finding it challenging to attract enough organic web traffic to support the growth of your educational institution? Do you struggle to rank on search engine result pages (SERPs) for your target keywords in the education sector?

Your SEO challenges may stem from common issues educational institutions face – limited resources, lack of SEO expertise, or a too general approach to SEO strategies. But allowing these obstacles to persist will keep your visibility and competitiveness low in the educational landscape, and subsequently, have adverse effects on your student enrollment and reputation.

The good news? A professionally guided, custom SEO strategy can turn this around. Partnering with a seasoned small business SEO agency, such as Single Grain, will help uncover the right digital tactics for your institution, improve your SERPs ranking, and boost organic traffic, thus growing your student base and enhancing your institution’s prestige.


Single Grain: SEO Strategy Masters for Small Business

At Single Grain, we specialize in crafting unique SEO strategies specifically tailored for educational institutions and small businesses in the education sector. Our approach begins with a comprehensive SEO audit to expose gaps and uncover opportunities in your current strategy. We then fix those gaps using the most up-to-date SEO practices, resulting in an SEO strategy that organically improves your standing on SERPs.

Our team’s expertise goes beyond just growing your organic web traffic; we focus on attracting the right kind of traffic. By understanding your unique niche demographic, we will enhance your visibility among audiences most likely to convert, such as parents, students, or lifelong learners, thereby impacting your enrollment rates and course subscriptions positively.

And we don’t stop there. Our team routinely monitors, refines, and adapts your SEO strategy to ensure it remains impactful in an ever-changing digital landscape, taking off this burden from your shoulders and allowing you to focus on your core educational services.

Single Grain’s key small business SEO services for the education sector include:

  • SEO Audit
  • SEO Strategy Development
  • On-page and Off-page SEO
  • Technical SEO
  • Local SEO
  • Content Strategy and Optimization
  • Long-Term SEO Consultation and Support

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face’s Genius Marketing Move (Reactions Dec 2023 Week 2)

In episode #2645, we discuss various topics related to marketing and technology, emphasizing the importance of having a human in the loop when using AI-generated content. We delve into the changing landscape of advertising, the rise of performance Max campaigns, and the decline of the agency model. We also explore the significance of brand building in SEO and provide insights on the North Face's genius marketing move.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is SEO and why does my small business need it?

    SEO, also known as search engine optimization, is a strategic method of enhancing your educational institution’s online presence and layout to boost its position on search engine results pages (SERPs). By elevating your ranking, your educational institution will gain heightened visibility among prospective students or parents who are conducting online searches using keywords associated with your institution. This can result in a surge in website visits, inquiries, and ultimately, student enrollments.

  • How is SEO for small businesses different from SEO for larger businesses?

    Educational institutions, particularly smaller ones, often operate within a narrower scope and budget compared to larger entities. This necessitates a unique approach to SEO strategies, tailored to their specific requirements. A small business SEO agency specializing in the education sector would typically concentrate on local SEO, optimizing for particular geographic areas, and targeting niche audiences that align with the institution’s offerings. Moreover, these agencies are adept at working within limited budgets, focusing on cost-effective strategies that yield impactful results without straining the institution’s financial resources.

  • What services does a small business SEO agency offer?

    Small business SEO agencies, particularly those specializing in the education sector, provide a plethora of services such as website evaluations, keyword analysis, on-site optimization, content development, link establishment, and localized SEO. These services aim to enhance the website’s visibility, attract more visitors, and stimulate lead generation and enrolment for educational institutions. A reputable small business SEO agency in the education industry will collaborate closely with their clients, crafting a tailored strategy that aligns with their unique requirements and financial plan.

  • How much does small business SEO cost?

    The investment required for small business SEO services can fluctuate based on the agency and the range of services they provide. Some may propose a fixed fee for certain services, while others might bill based on the time spent or the project’s complexity. The investment in SEO will also be influenced by the extent of the project, the competitiveness within your educational sector, and the magnitude of your website. A credible small business SEO agency, specializing in the education industry, will collaborate with you to devise a tailored strategy that aligns with your financial capacity and ensures effective outcomes.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Educational Visibility

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Elevate Educational Visibility