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Optimizing Small Business Marketing Strategy

Is your current marketing approach not yielding the results you’d hoped for your boutique hotel?

Perhaps you’re grappling with various issues – from maintaining a consistent brand presence across various booking platforms, capturing and converting potential guests, to struggling with keeping up with the latest hospitality marketing trends and tools. These challenges can seem daunting, but the right marketing strategy can turn things around.

Imagine having a robust, data-driven strategy that not only connects you with your target audience but also enhances guest loyalty, converts inquiries into bookings, and drives hotel occupancy rates. This might seem like a tall order, but it doesn’t have to be.

As a premier small business marketing agency, Single Grain is equipped to understand your unique challenges in the hotel industry and provide a customized marketing strategy that delivers results. Our expertise is in crafting solutions tailored to your hotel’s needs, ultimately leading to increased profitability and growth.


Single Grain's Specialized Solutions for Small Businesses

At Single Grain, we craft and implement marketing strategies that drive tangible results for boutique hotels and hospitality businesses. Our data-driven approach ensures that your marketing efforts are optimized to captivate your target audience, enhance guest engagement, and drive bookings.

We blend a well-designed user interface with compelling content to elevate your hotel’s online presence, and seamlessly integrate marketing tools to drive traffic and enhance visibility on search engines. This comprehensive approach generates a positive guest experience and builds strong guest relationships.

Moreover, our strategic use of analytics enables us to track, measure, and optimize your marketing campaigns consistently, ensuring that your hotel is always one step ahead in the competitive hospitality industry.

Our hotel marketing solutions include:

  • Website and UX design
  • Content creation & management
  • Search Engine Optimization (SEO)
  • Social media marketing
  • Email marketing
  • Data Analysis and Reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face’s Genius Marketing Move (Reactions Dec 2023 Week 2)

In episode #2645, we discuss various topics related to marketing and technology, emphasizing the importance of having a human in the loop when using AI-generated content. We delve into the changing landscape of advertising, the rise of performance Max campaigns, and the decline of the agency model. We also explore the significance of brand building in SEO and provide insights on the North Face's genius marketing move.

Learn More About The Work We’ve Done

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a small business marketing agency make a difference for my company?

    A small business marketing agency can be a transformative ally for your hotel. We excel in recognizing the distinct hurdles and prospects that hotels encounter in today’s competitive landscape. From enhancing your digital visibility to devising a holistic marketing blueprint, we customize our methodology to align with your hotel’s specific requirements. We shun the concept of generic, one-size-fits-all solutions. Instead, we immerse ourselves in your hotel’s unique identity, understanding your brand, your guests, and your objectives to formulate a distinctive and potent marketing strategy.

  • What type of services does a small business marketing agency offer?

    Our suite of services encompasses digital promotion, guest-centric social media engagement, SEO optimization, content crafting for hospitality, and digital advertising, among others. We recognize that hotels, like any small business, need to optimize their return on investment. Therefore, we provide a complete range of solutions to ensure you’re connecting with your guests seamlessly across various platforms. Our mission is to facilitate your hotel’s growth, and we achieve this by offering a comprehensive approach to marketing that aligns with your specific goals and budget.

  • Can a small business marketing agency help me compete with bigger brands?

    Definitely! We understand the dynamics of the hospitality industry. While larger hotel chains may have more resources, boutique hotels possess distinctive attributes. We leverage these unique qualities using intelligent, strategic marketing to help you stand out. Whether it’s through local SEO specifically tailored for hotels, personalized email marketing campaigns that capture the essence of your hospitality, or targeted social media ads that highlight your unique offerings, we collaborate with you to establish a robust online presence and a compelling brand narrative that resonates with your guests.

  • How do I know if your small business marketing agency is the right fit for me?

    Selecting a marketing agency, particularly for the hotel industry, is a significant step, and it’s vital to partner with one that comprehends your establishment and aligns with your vision. This is why we advocate for an initial discussion where we can grasp your objectives, illustrate our strategy, and demonstrate how we can bring about transformation. We’re not merely focused on offering services; we’re committed to cultivating relationships and assisting your hotel to flourish. So, why not engage in a conversation and discover if we’re the ideal match for each other?

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Hotel Visibility

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Elevate Hotel Visibility