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Unleashing the Power of Brief Video Marketing in the SaaS Industry

Are you finding it challenging to connect with your SaaS customers in this rapidly evolving digital era?

In the fiercely competitive SaaS marketplace, merely having a digital footprint is not sufficient. Companies need to deliver content that swiftly grabs the attention of users, aligns with their digital habits, and prompts them to take action. This is where the power of micro-video content comes into play – a rapid, inventive, and compelling narrative form that leverages the brief attention span of today’s users.

However, turning this challenge into a value proposition requires sharp insights, inventive thinking, and technical prowess. So, how can you effectively implement this?

That’s where Single Grain steps in. As a renowned agency specializing in micro-video content for SaaS companies, Single Grain has its finger on the pulse of digital user behavior. We create micro-videos that not only seize attention within the initial seconds but also stimulate engagement and drive customer conversion.


Accelerating SaaS Brand Expansion with Single Grain's Micro-Video Mastery

At Single Grain, we specialize in crafting powerful short-form SaaS videos that ignite conversations and prompt actions. By harnessing data-driven insights, innovative narratives, and a profound understanding of the digital world, we produce compelling and influential video content.

Recognizing the potential of short-form videos for personalization and creativity, we meticulously design every facet of your video content to echo with your audience and embody your brand’s core values.

We tailor our creative process to your specific needs. Regardless of the platform – be it Instagram, YouTube, TikTok, or SnapChat – our short-form SaaS videos are primed to excel and deliver outstanding results.

Single Grain’s comprehensive range of short-form SaaS video services encompasses:

  • Personalized short-form SaaS video strategy and planning
  • Innovative concept development and scriptwriting
  • Complete video production and editing
  • Platform-specific video optimization
  • Performance monitoring and enhancement

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Dominating Social Media: What to Post

Neil and Eric analyze 2024 social media content performance, focusing on engaging post types, including text-based content and user-generated material on platforms like Instagram, YouTube, and TikTok. They discuss the effectiveness of short and long-form videos, AI-generated CTAs for higher conversion rates, and content upgrades for increased opt-in rates. The conversation also covers SaaS product evolution in marketing, including AI-generated landing pages. This episode is part of a series by marketing experts Eric Siu and Neil Patel, offering tips and strategies for improving marketing skills.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate SaaS Engagement

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate SaaS Engagement