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Scaling Your Online Presence with SEO

Are you finding it challenging to boost your hotel’s online visibility amidst the bustling digital hospitality landscape?

Search engines are the key to your hotel’s online visibility, but with countless other establishments competing for the top spots in search results, achieving a robust SEO standing has become a complex, intricate task. It can feel like a constant uphill battle, and without a well-structured and data-driven SEO strategy, your online visibility may plateau.

However, there’s a way to stand out from the crowd – integrating strategic SEO marketing into your hotel’s digital framework can help you secure prime positioning in search result rankings. And at the heart of this prime positioning lies the meticulous crafting of a tailored SEO marketing strategy, one that understands the unique needs of the hospitality industry.

At Single Grain, we blend data-led tactics with insightful strategy to deliver SEO marketing services that elevate your hotel’s online presence, driving relevance, reputation, and results in the competitive hospitality landscape.

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Applying Our Pro SEO Marketing Expertise

At Single Grain, our SEO marketing service is tailored to the unique needs of the hotel industry, employing smart SEO practices that will elevate your hotel’s online visibility and ranking in relevant search results. Our seasoned team brings dedication and precision to each hotel project, ensuring bespoke strategies that deliver on your specific objectives.

We begin by conducting an extensive SEO audit of your hotel’s website – identifying its strengths, exposures, and opportunities for growth. This forms the foundation for a tailored SEO marketing strategy that aligns with your hotel brand, target audience, and goals. We then execute these strategic initiatives, fine-tuning as we gather performance insights along the way.

Finally, we focus on continual optimization – periodically reviewing and refining our approach to keep pace with the highly dynamic world of SEO. Through this methodical approach, we help our hotel clients achieve optimal visibility and increased bookings.

Single Grain’s SEO marketing service for the hotel industry comprises:

  • Comprehensive SEO audit
  • Thorough keyword research
  • On-page SEO optimization
  • Quality link building strategies
  • Content marketing planning
  • Technical SEO implementation

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your SEO marketing service stand out from the crowd?

    Our team of experts, who are deeply immersed in the realm of SEO, meticulously tailor our SEO marketing service to cater to the unique needs of the hotel industry. We have a solid history of producing measurable outcomes, including substantial increases in organic traffic and notable enhancements in search engine rankings. We don’t subscribe to a cookie-cutter approach, recognizing that every hotel has its own distinct digital marketing landscape where SEO plays a pivotal role.

  • How does SEO marketing service differ from regular digital marketing?

    While general digital marketing for hotels may involve a variety of tactics, from social media promotions to email newsletters, SEO marketing focuses specifically on enhancing your hotel’s online presence in search engine results. The goal is to make your hotel’s website more appealing to Google and other search engines, thereby attracting organic, high-quality traffic of potential guests to your site.

  • Which marketing channels are best complemented with SEO marketing service?

    SEO marketing is a crucial component in the hospitality industry, seamlessly integrating with virtually all digital marketing channels. For instance, content marketing, such as blogs about your hotel’s amenities or local attractions, leans heavily on SEO for enhanced visibility. Meanwhile, social media can bolster your SEO efforts by directing traffic to optimized pages on your hotel’s website. The optimal mix will be contingent on your unique hotel business model and the specific demographic you aim to attract.

  • What's a ballpark budget for SEO marketing service?

    The budget for your hotel’s SEO marketing strategy will hinge on factors such as your establishment’s scale, hospitality industry dynamics, and objectives. It’s essential to perceive SEO as a sustained commitment, not a fleeting solution. We collaborate intimately with our hotel clients to establish a financial plan that facilitates thoughtful strategy, efficient implementation, and quantifiable outcomes, all while guaranteeing a robust return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Hotel Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Hotel Visibility