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Maximize Your Online Visibility with SEM & PPC

Does the thought of your SaaS solution not appearing in the top search results give you a sinking feeling? Not quite sure how to invest in the right keywords or how to optimize your pay-per-click (PPC) ads for your software service?

If your SaaS business is being overshadowed by your competitors in search results, it's high time to rethink your Search Engine Marketing (SEM) and PPC strategies. A well-managed, data-driven SEM and PPC campaign can help your software service rise to the top of search results, capturing valuable leads and driving subscription growth.

Single Grain is strategically positioned to solve these problems for you. With our result-oriented SEM and PPC services, we tailor strategic and targeted campaigns that ensure your SaaS solution is visible to the right audience at the right time, substantially increasing your online exposure and guaranteeing a high return on your ad spend.


Single Grain: Your Trusted Partner for SEM & PPC

At Single Grain, we design and manage effective SEM & PPC campaigns that are specifically tailored to your SaaS business needs. We use data analysis and insights to choose the right keywords, create compelling ad copy, and choose the best platforms to display your ads, ensuring they reach your target software users.

Our deep understanding of PPC bid management guarantees a higher click-through rate and can significantly reduce your cost per acquisition. This is particularly crucial in the competitive SaaS market. Our data-driven decisions mean you’re spending your budget in the most cost-efficient way. With Single Grain, you do more with less, maximizing your software marketing budget.

We also ensure your campaigns are continuously monitored, optimized and adjusted to perform at their best at all times. We understand the dynamic nature of the SaaS industry and adapt accordingly. We also provide detailed, easy-to-understand reports that keep you up-to-date with your campaigns’ performance.

Our SEM & PPC services for SaaS include:

  • Custom SEM strategy development for SaaS
  • Keyword research targeting software users
  • Ad creation and optimization for SaaS
  • PPC bid management
  • ROI tracking and analytics
  • Continuous campaign optimization

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What do SEM & PPC services entail and how can they benefit my business?

    In the SaaS (Software as a Service) landscape, SEM (Search Engine Marketing) and PPC (Pay-per-click) are potent digital marketing tools that concentrate on amplifying your business's visibility on search engine platforms. SEM is a blend of organic SEO tactics and paid promotions like PPC. Conversely, PPC operates on a model where a fee is incurred each time a user clicks on your advertisement. These methodologies can channel high-caliber traffic to your website, escalate conversions, and ultimately, enhance your brand's digital footprint. The allure of SEM & PPC lies in their adaptability, making them suitable for any business size and budget.

  • How can SEM & PPC services help me reach my target audience?

    In the realm of Software as a Service (SaaS), SEM & PPC services can be instrumental in connecting you with your ideal user base. These services leverage advanced targeting capabilities, displaying your ads to individuals actively seeking your software solutions. You can fine-tune your targeting based on a multitude of factors such as keywords, geographical location, demographic data, and specific interests. This strategic approach ensures your offerings resonate with those most inclined to engage, thereby enhancing the likelihood of user acquisition and conversion.

  • How do you measure the success of SEM & PPC campaigns?

    In the realm of SaaS, triumph in SEM & PPC initiatives is gauged through an array of analytical tools. Essential performance benchmarks such as click-through ratios (CTR), cost-per-engagement (CPE), conversion percentages, and return on promotional expenditure (ROPE) are typically employed to evaluate the effectiveness of your marketing drives. These analytical indicators provide you with a comprehensive understanding of your advertisement's efficacy, your financial outlay, and the kind of yield you're receiving on your investment.

  • Can SEM & PPC services fit into my limited budget?

    Indeed! A notable strength of SEM & PPC services, particularly within the SaaS industry, lies in their scalability and adaptability. You possess total command over your campaign expenditure. You're able to establish daily financial parameters and set boundaries on your cost per click. This allows you to initiate modestly and progressively augment your investment as you witness encouraging outcomes. Furthermore, with a well-structured strategy, SEM & PPC can yield a beneficial return on investment, positioning it as an economically efficient marketing approach for your SaaS business.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Work With Us